From Sweetgreen socks to Costco crewnecks, grocery merch is definitely having a moment. In fact, it’s a whole aesthetic. Grocercore is defined as “an aesthetic in clothing and apparel from the purveyors of foodstuffs, meats, produce, and dairy products.” This encapsulates everything from to $5 ALDI slides to $150 Erewhon sweatpants, and I’m loving all of it. These are six of most adorable grocercore items on the market, IMO.
Erewhon Hoodie
I’m lowkey obsessed with this Erewhon hoodie, it looks so cozy. But unsurprisingly, it also costs $185. I’d expect nothing less from a grocery chain known for selling $19 smoothies.
Foxtrot Market Everything Except The Chup’ Sweatshirt
This adorable Foxtrot crewneck pays tribute to the infamous Chicago dog (which does not include ketchup) and will only set you back $65 — a steal, in comparison to Erewhon.
Sweetgreen Salad! Nalgene Bottle
We love a good reusable water bottle. This adorable classic Nalgene from Sweetgreen helps you stay hydrated and reminds you to eat your greens. Plus, it’s budget-friendly (by grocercore standards) at $20.
ALDI Bucket Hat
All of this ALDI merch is actually really cute, but I particularly love the bucket hat. ALDI released their merch line in March, with every item priced at $10 or less (take that, Erewhon!) and it sold out quick. But I’m holding out hope for a fresh Fall merch drop.
Wawa Bucket Hat
If you missed out on the ALDI bucket hat and are getting serious FOMO, I’ve got good news. Look cool and protect your skin for only $19.99 with this adorable "Raspberry Mist" Tie Dye Bucket Hat from Wawa, the cult-favorite East Coast convenience store.
Trader Joe’s Sardine Tote
Sardines are officially hot girl food, and who doesn’t love Trader Joe’s? Pick up this adorable sardine-themed reusable tote at your local TJ’s for around $5.