As a college girl and self-proclaimed food and wellness blogger, my FYP tends to be flooded with the expected content: “day in my life” vlogs, weeknight recipes, and new products to boost your daily routine. But nothing has taken TikTok by storm as quickly as Coconut Cult. Like the name suggests, wellness creators and other health-conscious customers are swearing by this product and joining the fast-growing cult of probiotic fans. With so many influencers now incorporating a scoop of the super-live probiotic yogurt into their morning routine, the jars are flying off the shelves at Whole Foods — so much so that Coconut Cult is producing five times as many jars as they were in 2024. So, is the digestive-boosting and skin-clearing power as true as the brand claims it to be? And more importantly, is $39 for a small jar of yogurt really worth it?
What is Coconut Cult probiotic yogurt?
Coconut Cult was founded by Noah Simon-Waddell, who was looking to create an easy way to incorporate the magic of probiotics into his daily routine after struggling with his own gut health. According to Simon-Waddell, the probiotics in Coconut Cult yogurt not only heal your gut, but make you more energized, inspired, and aware of your body.
Currently, Coconut Cult yogurt is available in four flavors: Original, Chocolate Mousse, Harvest Strawberry, and a limited-edition Wild Passion Fruit. Despite a unique tangy flavor that’s characteristic of fermented yogurt, the fanfare was instant among consumers who noticed a positive change for their digestive problems in as little as one week. One scoop per day is seemingly all it takes to start seeing a difference, and the Coconut Cult craze has heightened across social media.
What are the benefits of Coconut Cult?
According to the company’s website, the main goal of the product is to keep people regular, since stomach and gut issues can cause immense discomfort and limit one’s ability to truly enjoy food. But on top of helping people go number two, consumers have also claimed that Coconut Cult has boosted their immunity, cleared their skin, and reduced bloating.
According to the National Library of Medicine, there actually is a correlation between probiotics and the immune system. Research shows that there are several genes that regulate the functions of both immune and intestine cells, and these cells can benefit from different kinds of probiotics. Though it’s not a cure-all, consuming adequate probiotics (and the right types) may help regulate immune response-related diseases like allergy, eczema, and associated symptoms.
Why can you only have one to two scoops of Coconut Cult yogurt a day?
Coconut Cult fans are recommended to limit yogurt consumption to just two 1-ounce scoops per day. With 50 billion colony forming units (CFU) per ounce, this serving size stays within the recommendations of healthcare professionals, who typically suggest consuming 25 to 100 CFU per day to maintain a healthy gut. Though too many probiotics isn’t necessarily harmful, there’s a chance it could increase gas and bloating.
Is Coconut Cult probiotic yogurt worth the hype?
Despite the scientific benefits and a near-perfect ritual, Coconut Cult has garnered mixed reviews online. While some claim this yogurt is the secret ingredient to a glow up, others think it’s a waste of both energy and money, like Cecilia Walker (@ccwalker) on TikTok.
“I don’t understand the hype,” says Walker, who wants to “de-influence” viewers interested in Coconut Cult. “I’ve been taking it for two weeks now, doing everything everyone says to do, and I’ve noticed no differences at all.”
There are more videos of people in this same boat: following the rules as suggested for weeks, yet noticing no changes in their bodily functions. Some claim that Greek yogurt and other cheaper products have the same effect without the hefty price, while others simply dislike the taste.
Probiotics are tangy, sour, and fermented, so it’s no surprise the yogurt has an acquired taste. The suggested benefits seem to outweigh the divisive flavor, and many have continued to brace their taste buds in favor of the ritual to see if Coconut Cult truly does positively affect their digestive system.
Where can I buy Coconut Cult Probiotic Yogurt?
Currently, Coconut Cult is available nationally in Whole Foods and Sprouts, as well as in specific regional grocery chains. It’s priced at $39 per 16-ounce jar, and if you’re buying online through their website (which currently has a three-week shipping delay due to the uptick in popularity), there is a two jar minimum on every purchase. If you’re planning to give it a try, get some quickly before you’ll need to start battling wellness girls in the middle of Whole Foods for the last jar of Coconut Cult on the shelves.