Kylie Jenner is now joining the pantheon of celebrity-owned canned beverages, including Gordon Ramsay's Hell's Seltzer and Ru Paul's House of Love Cocktails and Mocktails, with her own hard seltzer brand. The cosmetics titan announced on Tuesday, March 5 that her canned vodka soda, Sprinter, is coming to store shelves by the end of the month. Kylie now joins her sister Kendall Jenner when it comes to alcohol businesses. Notably, Kendall launched 818 Tequila in 2021, and it has since secured lots of awards. As the reality TV stars expand their ever-growing empire, here's everything to know about Kylie Jenner's Sprinter canned vodka soda brand.
What is Sprinter?
According to the brand's official Instagram account, Sprinter is "a bold and juicy mix of real fruit juice, premium vodka, and sparkling water."
Four flavors are set to appear in a pack which includes black cherry, lime, grapefruit, and peach. Each clocks in at 4.5% ABV.
Similar to market competitors White Claw and High Noon, the cans contain 12 ounces and contain 100 calories.
“Sprinter is my answer to the growing consumer demand for quality canned cocktails,” Kylie stated in a press release. “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best-tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves.”
Where can I get Sprinter?
According to the official website, Sprinter will be available "nationwide [on] March 21." Retailers have not been specified. However, those interested can sign up to find out when and where Sprinter is in their city.
Purchasers can expect to secure an eight-can variety pack for $19.99.