When it comes to marketing techniques, some classic food logos stand out in my mind, like the Quaker Oats colonial man, the golden arches of McDonald’s, and the bolded white letters of Oreo. However, there are some food logos going beyond using visually catchy colors and text styles.
Here is a list of some well-known food brands with hidden (and not-so-hidden) designs that are truly brilliant.
Tostitos
The Tostitos logo is my favorite. Look at the two Ts in the middle of the bag—there are two figures sharing chips and dip together. This makes me want to become geometric and join them.
Baskin Robbins
Focus on the pink. Do you see the number 31 in the Baskin Robbins’ logo? The 31 stands for the founders want for their customers to try a new flavor for every day of the month.
Toblerone
Toblerone is a company from Zermatt, Switzerland, home to the Matterhorn Mountain and also known as the “City of Bears.” There is a cute little bear hidden in the mountain to represent this.
Milky Way
I don’t know if you’ve noticed, but the light brown swirls look very similar to the Milky Way galaxy. Who knew candy could be so astronomical?
Hershey’s Kisses
Turn your head to the left. Now look between the K and the I. There is an extra Kiss in the Hershey’s Kiss logo, just for you.
Twix
This is to update you on the new Twix logo. In the dot of the I, there are two little Twix bars. This new packaging goes along with the company’s left Twix/right Twix campaign, but to me, they look like chromosomes in metaphase (#science).
Krackel
I’ll be honest—I never noticed this one because I’m usually focused on getting chocolate in my mouth, but I was fascinated when I realized this. Did you notice there is a thin crack across the middle of the entire Krackel logo?
3 Muskateers
Another hidden/not-so-hidden logo here. The 3 is on top of a blue shield, paying homage to the legendary Three Musketeers sword play. You’ll win, too, with this candy bar.
Orbit
As you can see, the O is half dark and half light. Putting two and two together with the word “orbit,” it becomes clear that the Orbit logo symbolizes the day and night of Earth’s orbit around the sun.
Eclipse
Okay, last scientific logo, I promise. First, focus on the dark circle in the middle of the package, and then look around the circle at the streaks of light. Yup, you got it, this Eclipse logo is showing a solar eclipse. I love science and gum.
Burger King
The words “Burger King” are smack dab in the middle of two buns. Next time you’re driving down the highway and see the huge Burger King sign, you’ll also see that there is a hamburger floating in the air.
Subway
This is one of the world’s most popular and instantly recognizable logos. While you are waiting in line at Subway for a sandwich, sub, hoagie, or whatever you like to call them, take notice of the first letter and the last letter, which feature arrows. These symbolize the entrance and exit of a subway.
Jack in the Box
Although their logo has since been updated, the last Jack in the Box logo had a hard-to-miss hidden symbol. Whether a religious connotation, a different meaning, or not intended at all, it’s easy to see a fish is made with the O and X.
Wendy’s
In the collar of the ginger girl, the word “mom” is spelled out in the Wendy’s logo. I don’t think this was intentional, but moms are the best, so I’m liking this fashion choice.
Coca-Cola
Between the O and I, a white cross is created that is very similar to the flag of Denmark. This was an accidental coincidence by Coca-Cola, but a great marketing scheme in Denmark.
No Kid Hungry
No Kid Hungry is a great cause and a great logo. Depending on how you see it, there are two pictures within the one logo. The apple core creates the the silhouette of a baby face on the right, and an older person’s face to the left. Pretty neat, huh?