Okay, this is officially the coolest idea ever. On February 3rd Coors Light & Coors Seltzer launch the First-Ever Super Bowl advertisement that you can only see in your dreams. With Targeted Dream Incubation, you will watch a stimulus film and listen to a soundscape that will make you dream about Coors. INSANE.
![](/images/spacer-1x1.gif)
The specific audio and visual elements will alter your dreams the night before the big game. The company's press release explains that Coors is "legally locked out" from playing a commercial during the Super Bowl due to an overwhelming amount of beer advertisements. With the tagline, "the most refreshing dream you'll have all year" how could you not be intrigued. I mean, it's only the world's largest dream study. Consider the ad game changed.
To top it all off, Coors is offering fans a free 12-pack of Coors Seltzer with the purchase of a 12-pack Coors Light to fulfill your game experience. Redeem your free seltzers by watching the behind-the-scenes video. I cannot wait.