Okay, this is officially the coolest idea ever. On February 3rd Coors Light & Coors Seltzer launch the First-Ever Super Bowl advertisement that you can only see in your dreams. With Targeted Dream Incubation, you will watch a stimulus film and listen to a soundscape that will make you dream about Coors. INSANE.

Coors Light

The specific audio and visual elements will alter your dreams the night before the big game. The company's press release explains that Coors is "legally locked out" from playing a commercial during the Super Bowl due to an overwhelming amount of beer advertisements. With the tagline, "the most refreshing dream you'll have all year" how could you not be intrigued. I mean, it's only the world's largest dream study. Consider the ad game changed. 

To top it all off, Coors is offering fans a free 12-pack of Coors Seltzer with the purchase of a 12-pack Coors Light to fulfill your game experience. Redeem your free seltzers by watching the behind-the-scenes video. I cannot wait.