These days, trending food has been following the rule of “the bigger, the better”. From eating whole onions to tin-sized cookies, it seems one of the best ways to make it big on #FoodTok is to, well, make it big — and Maya Centrella (@mayacent) is no exception.
Centrella has been going viral recently for her wraps. Buffalo chicken caesar, Mexican street corn, sushi; you name it, Centrella’s probably made it. Just three days ago, a video of Centrella’s chicken bacon wrap garnered almost 6M views — and this level of engagement is the norm for her page. But it’s clear to see why. Her wraps’ cross-sections are a thing of beauty, almost like a mosaic, but if the mosaic was edible and probably delicious. Combined with good lighting, a stylish kitchen in the background, and ASMR-like audio (those knife sounds are crisp), it’s hard not to see the appeal.
Centrella has been gaining traction since February 2026, when she posted a video of her cutting a wrap (without even listing the recipe name) that got 16.3M views. Four days later, she posted a video of a chicken caesar wrap she made. That video got 14.2M views. Since then, the viewership on Centrella’s food videos has rarely dipped below six figures. In fact, her videos are more likely to be watched millions of times than mere thousands. Dozens of videos later, her videos are as effortlessly simple as ever. Most are just of Centrella cutting the wrap open, displaying the iconic cross-section, and (maybe) sharing a one-sentence reaction — all in under thirty seconds.
But Centrella’s seemingly low-effort content doesn’t mean she’s unaware of how to boost her engagement. Across her videos, viewers have expressed a shared concern for her knife skills, or perhaps lack thereof. “I thought for sure you were about to slice into your finger,” one viewer commented. “Im scared,” wrote another. But recently, Centrella slyly nodded to her awareness of this marketing tactic. In a post on her TikTok from July 23, she shared a photo of her cutting a wrap, her finger dangerously close to the knife’s edge. The caption reads: “step 1: rage bait.”
And step 2 of that post? “Turn it into a business.” That’s right: Centrella is actually bringing her wraps to the public. In May, Centrella announced that she would be opening up her own restaurant in Newark, DE called WRAP’D, focused on the same food that made her famous. Centrella hasn’t announced an official opening date yet, but she’s posting updates on @eatwrapd (the handle is the same for both Instagram and TikTok). And if her latest update is anything to go by, WRAP’D might just be open for business by October.
But regardless of when the restaurant opens, Centrella’s online content is still going strong. She currently has about 315K followers (across Instagram and TikTok), 54.5M likes on TikTok alone, and new posts every few days. It’s clear that Centrella is on a roll, and her momentum shows no signs of slowing down.