Pop Tart Bites, Bagel Bites, Quaker Oat Chewy Bites – it was only a matter of time before our friends at Perfect Snacks followed the “bite-sized” food trend and introduced their new product, “Perfect Bites.”
“The Original Refrigerated Protein Bar” for those unfamiliar, was introduced in 2005 in San Diego, California, with the basis of “family love and food nutrition” (Perfect Bar). In the 1980s after the family dad, Bud Keith cultivated the original “peanut butter honey blend of whole-food protein” he declared, “It’s perfect!” (Perfect Bar). At that moment, the family knew that they had to introduce their creation to society in hopes of making life a little more “perfect”.
The brand currently has 12 flavors of their original 2.3oz bar in circulation, ranging from “Peanut Butter” all the way to “Dark Chocolate Brownie”. Each has anywhere from 7 grams of protein and over 20 superfoods packed within each bar of goodness. In addition, there are also two select flavors of both “Mini Bars” and “Perfect Kids”, which are basically smaller versions of the original. So why the need for “Perfect Bites”?
Society has recently entered a “bite-sized” world; according to the Society for the Study of Ingestive Behavior (SSIB), people find “small, multiple pieces of food to be more filling and rewarding than a single piece of food.” Consumers are given the impression that there appears to be more food present, even though there is equally the same amount as a single, larger piece.
As suggested by the brand, the newly introduced food product is truly the perfect bite! Perfect Bar wants to insinuate the idea that no other brand with a bite-sized food product can reach the level of perfection that their brand has produced, in all aspects – taste, appearance, etc. Additionally, the brand created an advantage against their competitors by utilizing this trend earlier on and acting as innovators in the health food industry. Usually “fast food” and “junk food” brands are at the forefront of these innovative ideas, as it is easier to manipulate their products. Perfect Bar demonstrated that they are able not only to create nutritious food but also stay on top of industry trends and the millennial target market at the same time.
Perfect is the only word that encapsulates the taste, quality, and brand image of the Perfect Bar. Thus, it was only natural that these attributes be represented across all brand products, including “Perfect Bites.” “Peanut Butter” and “Chocolate Chip Peanut Butter” are the two current flavors which have been produced in bite-sized form, as they are the most popular flavors in circulation. Each small container contains approximately 11 bite-sized pieces with the same characteristics of “gluten free, Project Verified Non-GMO and low GI, with up to 17 grams of whole food protein and 20 organic superfoods” (PR Web) as the original bars possess. The nutrition facts mainly resemble those of the original bars; a list of additional facts can be viewed on the company’s website for further information.
“Perfect Bites” are said to be introduced to the marketplace in March 2019 – perfect timing! The food product will sell for $3.99 and appear refrigerated at a variety of health-food supermarkets such as “Harris Teeter, Wegman’s, Safeway Southwest, Sprouts and Mariano’s” (PR Web). They are also currently available for direct purchase on the company’s website, for those who cannot contain their excitement.
Perfect Snacks President and Co-Founder Leigh Keith articulated that “Perfect Bites” are “an ideal snack in between meals, before a workout or as a midnight treat” (PR Web). I’m sure “Perfect Bites” will act as a great addition to any oatmeal or yogurt bowl alike and be utilized by a variety of nutrition-based Instagram accounts and recipe developers. Based on the research regarding the bite-sized food trend, the popularity and pure perfection of the “Perfect Bar”, the product will probably do very well. Leigh Keith seems to support this idea as she also added that feedback already has been “incredibly positive” and they “look forward to further expansion nationwide” (PR Web).