Dunkin’ is ringing in the new year with an all-new Dunk N’ Pump ad campaign featuring protein, jazzercise, and music icon Megan Thee Stallion. This January, the Hot Girl Coach is partnering with the brand to bring Dunkin’s all-new Protein Refreshers to the spotlight. The campaign involves an original Megan Thee Stallion track, a line of workout apparel, and a variety of fun protein-infused drinks to help you out on that New Year’s gym resolution.
But that’s not all! Starting today, Friday, January 16, at 10 a.m., customers who purchase a Dunkin’ Protein Refresher can get their hands on an exclusive “Hot Girls Run on Dunkin” reusable cup, designed by Pro-Tina herself. Hurry on over to your nearest Dunkin’ to grab a cup while supplies last.
What is the “Hot Girls Run on Dunkin’” reusable cup?
This all-new, one-of-a-kind item is a medium-sized reusable plastic cup with a stunning design sure to wow Dunkin’ fans. The cup features an ombre look in the iconic Dunkin’ colors. A warm orange tone blends into an eye-catching hot pink, with a white lid and pink straw to match. The cup reads “Hot Girls Run on Dunkin’” in the classic Dunkin’ bubble font. It also has heart decals with Megan’s signature.
What are the Protein Refreshers?
Dunkin’s Dunk N’ Pump campaign centers on its new Protein Milk, a milk designed to pack 15 grams of protein (in a medium drink) without any of the chalky texture or unpleasant aftertaste that gives protein powder a bad rep. Protein Milk can be added to any drink with a milk base, giving customers extra flexibility and customization in their order.
Megan’s Mango Protein Refresher combines tropical mango flavor with creamy Protein Milk for a bright flavor and added protein boost, created in collaboration with Megan Thee Stallion. The Strawberry Protein Refresher offers a new take on the fan-favorite Strawberry Dragonfruit Refresher. Protein Milk can be added to non-fruity drinks too, such as the Caramel Chocolate Iced Protein Latte and the Almond Iced Protein Matcha Latte.
What is the Dunk N’ Pump Ad Campaign?
In order to promote the Protein Refreshers, Dunkin’ released a video ad featuring Megan Thee Stallion teaching a jazzercise class while sipping on the refreshers drinks. Megan and her students are dressed in neon orange and pink workout clothes, designed in the iconic 1980s style. These outfits are part of the Dunk N’ Pump workout apparel collection, now available for purchase at DunkinRunsOnMerch.com. In the video, Megan takes on the alter-ego of Pro-Tina, teaching her students how to pump their muscles while talking about the new drinks. Pro-Tina and her students then perform a dance routine to an original Megan Thee Stallion song, all while sipping on their Dunkin’ Protein Refreshers. With this workout routine and the limited-edition Dunk N’ Pump apparel collection, Megan and Dunkin’ are ensuring that all the Hotties will be meeting their workout goals this year.