Last year, we had Hailey Bieber’s trendy “strawberry girl” makeup, which consisted of pink and red hues, a soft and blush centered look. This year, Bieber has declared this summer a peachy one with peach girl makeup.
The trend highlights a sun-kissed, bronzed look with soft hues of warm pinks, coral, and orange. The goal of this look is to give the skin a natural glow for a fresh and beachy appearance.
The origins of food makeup trends
The relationship between food and makeup goes way back, all the way to Cleopatra. Her dark eyeliner was a mixture of galena and burnt almonds. The Ancient Egyptians weren’t the only ancient civilizations with this concept; The Greeks and Romans used berries as blush and lipstick, and the Chinese and Japanese used rice powder to get a pale complexion.
So how does this tie in with today’s makeup trends? Makeup brands have seen this association as an effective marketing tactic. Some brands collaborate with popular food companies to make a palette based on the food products or create makeup lines based around food such as Too Faced’s Chocolate Bar eyeshadow palette or E.l.f.'s Chipotle eyeshadow palette.
Peach girl makeup is born
We can thank the emergence of “peach girl” makeup to Pantone’s color of the year: Peach Fuzz. The warm color represents kindness and tenderness, and celebrating community. Pantone explains that “Peach fuzz” is a reminder of compassion and empathy during an era of chaos. The makeup look has since been popularized by Hailey Bieber, Sabrina Carpenter, Alix Earle, Patrick Ta, and Toni Bravo.
So, how do I get this peachy look?
The easiest way to obtain this look is to follow Hailey Bieber’s “Peachy Beachy” makeup tutorial. She begins by prepping her skin with the Rhode Glazing Milk and her Peptide Glazing Fluid, contours with an unidentifiable bronzing wand (perhaps a new product?). Next, she takes the Hourglass concealer for touch ups and subtle contouring. To “marry everything together,” she uses the Hourglass Hydrating Skin Tint for a light and hydrating base. She follows suit with some powder across her nose and under her eyes. She uses a cream blush on her cheeks and lips, on her cheeks and lips, teasing viewers with an unreleased Rhode shade that is a “sunburnt, bronzy, terracotta” color. She applies the blush up to her brow bones and layers it with a peach toned blush on top. Bieber skips out on mascara but uses Hourglass' Curator Eyeshadow in Pin to compliment the blush.
The great thing about Peach girl makeup is that it’s so versatile for all skin tones and there are multiple ways to go about it. You can go for Bieber’s bronzed look, opt for a pale peach, or a sunburnt moment across with the blush focused on your cheeks and nose.