Tito's; it's an affordable vodka that we've all come to know and love. It goes down smooth, doesn't taste like chemicals like some other vodkas, doesn't need to be flavored, and best yet, can be served either neat, on the rocks, or mixed. If any of you just so happen to be in Austin, Texas, I have some good news for you; Tito's is opening a retail store on March 7th, 2020 for you, and it's called Love, Tito's. With that being said, here's what you need to know about the store.

Everything to know

cocktail, ice, alcohol, juice, liquor, vodka, soda
Abigail Wilkins

As I've mentioned in the intro, the store opens just in a few days on March 7th in Downtown Austin. The Love, Tito’s store will sell branded gear and serve as a community space for Tito’s programming, live music and nonprofit events. The opening of the store represents an important next step for Tito’s, as the brand continues to focus on connecting with fans in real life and raising awareness of its philanthropic work. No vodka will be served throughout the store, but you could always go to the store and check out an interactive map at the store featuring local spots that serve a mean Tito’s cocktail.

The store represents the spirit of the Love, Tito’s program, which brings 22+ years of history regarding Tito's and its employees giving back to different communities and causes around the country. Just like the Tito’s webstore, net proceeds from every purchase that's made at Love, Tito's will benefit a nonprofit of the customer's choice, which will be selected from a list of participating organizations at checkout. From local Austinites to the 27.4 million annual Austin visitors, Tito's intends to encourage more people to live out the brand's mission to turn spirits into love and goodness.

Elements of the store include a Vodka for Dog People section, a Love, Tito’s give-back component where consumers can select the nonprofit that their purchase benefits, a lounge space complete with a TV screen of trivia, photos and video content from the brand’s early days, an interactive map featuring downtown bars and restaurants that serve a mean Tito’s cocktail, some classic true-to-Austin neon signage, and so much more.

In terms of basic information, here's what you need to know:

Location: 215 Lavaca Street, Austin, TX in the AMLI building at the corner of W 3rd

Hours: Sunday, 12 to 5 pm; Monday through Saturday, 10 am to 7 pm

Merchandise for sale: Branded wearables, bachelor(ette) attire, barware, gifts for furry friends, tailgating essentials, golf fear, and more, with new inventory debuting throughout the year

Give-back component: Net proceeds of all purchases will benefit nonprofit organizations that Tito's supports, with 2002 beneficiaries mirroring those on the Tito’s webstore: Emancipet, James Beard Foundation, Team Rubicon, and the Ocean Conservancy. Customers can select the nonprofit that their purchase will benefit when paying for merchandise at checkout.

Now that you know more about Love, Tito's, it's time to hop, skip, and fly out over to Austin. Alternatively, you could always purchase Tito's products on their website, but there's something about doing such in store that gives off a different vibe.