Edibles. They are notorious for their tricky range of potency. More likely than not, you, or someone you know, has a horror story about eating one that makes them hesitant to try one again — at least for a while. That’s one of several reasons Sundae School, a brand known for its cannabis-inspired clothing, batched up edibles in small mochi gummies.
What makes these edibles even more exciting is their variety of flavors. Most edibles you find on the market are inspired by fruity candy or desserts such as chocolate bars, brownies, and cookies. Uniquely, Sundae School edibles incorporate East Asian flavors inspired by the Korean background of co-founders Dae Lim and Cindy Lim.
“None of it really spoke to us,” said J Tran, the Head of Cannabis at Sundae School. “So when it came time to create these [gummies], we asked, ‘What makes us excited?’ And what makes us excited is the candies we grew up with.” This led to lots of R&D in the form of trying different candies, fruits, and snacks at Asian supermarkets.
“We took a gamble, and people really resonated with that,” Tran continued. “So we’re super excited to have products that we feel really represent our heritage.”
The edible gummy treats come in flavors like lychee, sour yuzu, and their latest, white strawberry (with more on the way). The company partnered with Julie Tran of Elefante Vegan to manufacture their distinct mochi texture. The Sundae School mochi gummy is four calories with 10 milligrams of THC per serving. They have a soft bounce that differentiates them from your usual sugar-crusted gummies you see on dispensary shelves. They’re relatively inexpensive as well, coming in at $21 for 10 pieces.
So what goes into choosing the formula for the gummies? Apparently, a lot.
“We wanted to make sure that the gummies were for everybody, which meant that they had to hit certain criteria,” Tran continued. The team at Sundae School wanted the gummy to be vegan, low in sugar, and made with the best ingredients. “That was really tough,” Tran said. “We tried so many iterations of flavors and stuff so that we can keep the sugar low so that we can have it be a fun snack for people.”
When the team had to decide on a dosage, they wanted to make sure they could cater to the crowd with crazy edible stories who were a little scared to dip their feet back in. “Let’s not be that… but you can build up to that,” Tran said. “So that was the whole thing — where you can take a petal at a time.”
But Sundae School is also working on another goal: combating misinformation to help de-stigmatize some traditional perspectives on weed, especially in South Korea.
“We are just trying to change the conversation about cannabis,” Tran said. The brand focuses on sharing their stories as Asian Americans, “[growing] community, and serving great highs.”
“We hope to be in more places and build this community more…,” Tran said. “So wherever our community leads us, wherever the regulations go we’ll go, we would love to be everywhere.”
Cannabis remains a federally illegal substance in the United States. Possession and consumption depend on your state of residence and your age. Only consume cannabis if you are of legal age and in a state where possession and consumption is legal. The intoxifying effects of cannabis can be delayed and you should not consume cannabis if driving or operating machinery. The information provided in this article is for entertainment and informational purposes only, the accuracy of which has not been verified, and shall not be construed as medical or legal advice.