Food and fashion may seem like two separate industries, but the fields overlap pretty frequently. Whether it’s beloved chain restaurants such as Jollibee or Cheesecake Factory dropping limited-edition lines of merchandise or brands such as poppi dropping what may just be the cutest sweatsuit I’ve ever seen, food companies are all for you wearing your devotion on your sleeve — literally. Food brand-themed drip continues to dominate street style, and now, Pepsi is joining in on the trend.
Pepsi, which has arguably made an indelible mark on pop culture thanks to endless debates over the best cola, is launching a collaboration with the iconic stylist and image architect Law Roach. Together, the brand and stylist are unveiling a limited-edition capsule collection inspired by the delicious Pepsi Wild Cherry flavor and the brand’s journey of bold innovation with merch inspired by the sweet, juicy and effervescent flavor of Pepsi Wild Cherry.
The new collection, which features cherry cola-inspired clothing and accessories, highlights an electrifying fusion of the Pepsi brand’s classic appeal and Roach’s avant-garde style for a fun, bubbly collection that matches the energy of both Pepsi Wild Cherry and Pepsi Wild Cherry Zero Sugar.
What’s in the Pepsi x Law Roach capsule collection?
The capsule consists of clothes and accessories straight out of a 70s movie montage at a roller rink, and tbh, I’m here for it. Even though Y2K (and Y3K) fashion is having its moment, this luxury collection is full of must-have essentials that make for perfect street style thanks to Roach’s iconic style.
If you’re looking to full send it, the collection features sleek bomber jackets in the iconic Pepsi colors, emblazoned with the words “Wild Cherry” on the back — plus, super cute patches featuring cherries (duh) and a retro-style Pepsi bottle cap. The capsule also includes edgy tearaway track pants that are both blue and red with a matching cherry patch on the upper thigh, making it perfect for mixing and matching with the bomber.
Since it is a capsule collection, both the bomber jacket and track pants pair perfectly with cropped baby tees featuring the cherry and bottle cap logos, or the matching shorts. The Pepsi x Law Roach statement soft shorts are blue on the front and red on the backside, with a strong white stripe down the leg labeled, you guessed it, “PEPSI.”
If you want to channel your inner Britney with an all-denim look, the collection features a sleek white denim short sleeve jumpsuit. The jumpsuit features a bright red belt buckle labeled “Wild Cherry” for a pop of Pepsi color.
On the other hand (or foot), you can keep your love for the brand lowkey with both crew or tall socks. Or, make a subtle statement with monochromatic hats labeled “Wild Cherry” in a bold, fun font.
How can I buy the Pepsi x Law Roach capsule collection?
The Pepsi x Law Roach collection is available for pre-sale starting today on PepsibyLawRoach.com, with items ranging from $19 to $199. Items are available in a range of sizes from XS-2XL, and will ship in January.