Pride Month is right around the corner and for most people it is time to embrace the rainbow. The month is a time for people to show their true colors and embrace every part of themselves. If you're looking to support brands during Pride month that are allies of LGBTQ+ community, then you definitely should consider Skittles.
Skittles "Give The Rainbow" Campaign
Skittles has decided to give up their rainbow from now until the end of June to show their support for the LGBTQ+ community. The "Give The Rainbow" campaign was created to highlight that only #OneRainbow matters during Pride month. The Skittles packs have a colorless design with colorless candies inside, but feature the flavors that fans know and love: strawberry, orange, grape, green apple and lemon.
Skittles Partnership With GLAAD
As part of the "Give The Rainbow" campaign, Skittles has partnered with GLAAD. During the month of June, for every pack purchased $1 will be donated to GLAAD up to $100k.
Where To Buy Skittles
If you want to get your hands on these limited-edition Skittles, the packs are available for purchase in Share Size Packs for $1.79 and Medium Stand Up Pouches for $2.59 at CVS and select Walmart locations nationwide.