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Screen Shot 2018 04 17 at 3.36.52 PM
Lifestyle

Instagram Sensation MisterKrisp Tells All

This article is written by a student writer from the Spoon University at Syracuse chapter.

Jessica Siskin, also known in the social media world as MisterKrisp, creates amazing designs using Rice Krispies cereal and marshmallows. Her Instagram account (@mister_krisp) has over 66.6 thousand followers and she posts something new every day! Whether it is a photo of a completed treat, or a fast-motion video creating one, you can’t help but want to make (and eat) one yourself! She started out making treats for friends and family, but after breaking the internet with a Krispies Treat Cheeseburger, she knew she was about to create something amazing.

After starting MisterKrisp in October 2013, Siskin’s life has never been the same. Four and a half years later, her brand has grown tremendously and she is inspiring people across the world– including myself! After being inspired and creating my own treats in my free time, I reached out to Siskin to talk about her brand. Here is what she had to say:

Question: What made you decide to create Rice Krispies treats as opposed to another type of dessert?

Answer: Rice Krispies Treats are the only thing I know how to make!

Question: What is your favorite design that you’ve done?

Answer: My first design was a giant cheeseburger, and it’s still my favorite, but I also love making dogs, and recently I’ve gotten more into portraiture, so my Oprah treat is a favorite too!

Question: How long does it actually take to complete a design?

Answer: Anywhere between 15 minutes and 4 hours depending on the complexity of the design! On average, about an hour.

Question: What happens/what do you do if you mess up?

Answer: On rare occasions I have to start over after making a mistake, but most of the time I can find a way to fix it!

Question: How has Instagram helped you build your brand?

Answer: My brand wouldn’t exist without Instagram! Through Instagram, I can reach potential customers who never would’ve known about me before, and I don’t have to spend any money on marketing. Misterkrisp never would have turned into a business without Instagram– when I started sharing my creative rice krispies treats, I wasn’t really planning on selling them outside of friends & family, but people started asking for custom orders immediately.

Question: What advice would you give to other aspiring entrepreneurs?

Answer: Make sure you’re being authentic to yourself. Don’t try to emulate other brands you see on Instagram too much. I think what really captivates people is each unique brand’s tone and attitude, in addition to their product.

Question: How hard is it not to eat them when you’re done?

Answer: Early on it was hard, but now that I’m constantly surrounded by treats I don’t always even think of them as food!

Want to learn more about MisterKrisp? Order her book, Treat Yourself! (How to make 93 ridiculously fun no-bake crispy rice treats) on Amazon or Barnes & Noble and visit her website:  www.misterkrisp.com

Robyn Deneroff

Syracuse '21