Unless you’ve been living under a rock, you’ve probably heard that The FIFA World Cup starts today. The highly-anticipated event co-hosted across North America by Canada, USA, and Mexico, is running and kicking all the way until July 19. Dozens of brands are getting in on the action such as McDonald’s and Chipotle. Owala — currently one of the most popular water bottle brands on the market — has decided to share their enthusiasm for the game by releasing a limited-edition soccer collection, honoring the tournament.
The 2026 World Cup is set to be a historic one — with a 104 match tournament spanning 16 host cities and featuring 48 teams (traditionally featuring only 32). As the most-watched sporting event in the world, drawing in billions of excited viewers worldwide, The World Cup is the perfect event for Owala to launch their latest sports-lifestyle drop — the ultimate accessories for stadium games and watch parties. The brand, traditionally producing solid-color water bottles, has been shifting towards more artistic designs, creating a much more vibrant, vivid, and pictorial take on sporty water bottles. This lineup features two of their best-selling 30-ounce stainless steel FreeSip models in colors All American and Steel the Ball. Two of their 30-ounce stainless steel FreeSip Sway bottles are also included in the collection, with shades Splash of Liberty and GOAL!
What is the Owala soccer collection?
The brand often releases exclusive editions and color-drops with stores like Urban Outfitters and Dick’s Sporting Goods, but the World Cup collection makes a sharp turn into athletic fashion. Unlike the standard solid-color Owalas, the new lineup takes after recent collaborations by incorporating specific details related to the partnership. The four bottles in the special-edition lineup feature bold geometric patterns, patriotic themes, and classic sporty styles unique to the World Cup. All American, a deep navy blue with two-toned stars and light blue stripes surrounding the bottle, is heavily inspired by Team USA’s aesthetic. The characteristic Liberty bottle is plain white speckled with blue and red dots matched with a tri-tone lid. Shades Steel the Ball and GOAL! resembles the sleek designs of a soccer-ball pattern, made for fans that pursue a classic clean geometric soccer ball. One uses a pearly white and the other using a metallic white with blue and green swirls. With both the patriotic styles and sports themes, these bottles are made to match the energy of the dynamic and global soccer phenomenon.
Where can I get the Owala soccer collection?
You can purchase the newly released soccer-inspired water bottles online directly through the official Owala Soccer Collection. This release is also available at retailers like Target and Dick’s Sporting Goods all starting at $39.99. Owala releases never last, so make sure you grab this one while it’s still in stock.