Coca-Cola recently released a brand new drink and it’s pretty much the best and worst thing to ever happen. The brand changed its label completely to a lime green kind of color just for this specific line of drinks. The “midcalorie soda” is sweetened with stevia and cane sugar, pretty much making it sugar free. It was just released in the US but hasn’t really made a dent yet. I must admit, although I don’t want to, I kind of like this idea.
Vice-president of Coca-Cola Andy McMillin, explains “We ultimately want to be leaders in this emerging segment, and Coca-Cola Life is our first effort to make this a reality. For consumers looking for a reduced-calorie soft drink sweetened with cane sugar and stevia leaf extract, this is a great-tasting option.”
The brand already offers over 750 beverages in North America alone. With its new Coca-Cola Life, it will now be one of the 45 beverages in the company that is sweetened with stevia leaf extract.
It’s only 90 calories for the can and 140 calories for the bottle. Hopefully this one will stick around for a while, I could get used to it. Here’s what some other people are saying about the new product.
So if the new Coca Cola is called ‘Coke Life’, does that makes the original version ‘Coke Dead’? Bet we won’t see that marketing campaign.
— Will McDonald (@WillMcDonald9) October 28, 2014
This new Coca-Cola Life has made me call all other cokes Coca-Cola Death. — @sweden / Estrid (@sweden) October 13, 2014
First McDonald’s, now Coca Cola Life. Someone’s showing corporations a PowerPoint that says dark green is the trustworthy equivalent to red.
— Rose Biggin (@rosebiggin) October 9, 2014
Doesn’t seem like this should happen. Coca-Cola Life is good though. pic.twitter.com/41lMBgLEVa
— Ryan (@bpilgrim11) October 4, 2014