People say that we live in a revolutionary world where technological miracles such as artificial intelligence and life in space are fact; a time when people cannot stop advancing themselves with every passing day.
I know that inventions, such as smart houses, robots and self-driving vehicles are stuff that are supposed to fascinate me…and they kind of do.
However, something that is still low-key blowing my mind is that there are not only social media influencers who have more power over the public than empires, such as Audi, Hilton, and Whole Foods, but that we live in a world where there are agencies for social media influencers. That’s right–not only influencers, but agencies for them, with real people working there…on real computers…using the aforementioned innovations I should really be amazed by, if I weren’t so busy freaking out over these agencies.
What’s a social media influencer?
A creative individual who has more than 1K followers on one or multiple social media platforms, such as Instagram, Facebook and Twitter, and who is considered “an expert” on a certain topic. They have so much power over us!
What do social media influencer agencies do?
The premise of influencer marketing is to be the middleman between corporations and influencers: they find the perfect influencer for a company’s campaign, who would promote a certain product/event/service to their own circle of followers.
How mind-blowing right?! We live in such great times!
So, let’s come to the point. Some of the most popular social media influencers are–by no surprise–the food and health bloggers/Instagramers/vloggers.
1. Deliciously Ella
1.1 million Instagram followers, 408K Pinterest followers
About Ella: Almost everybody who cares about a healthy and hearty life knows her (and absolutely every Spoon reader should too!). This is Ella, Deliciously Ella.
She is young, has beautiful blue eyes, and, as she says herself, is “working to make vegetables cool.” Her love story with food began when she found out she had a very serious illness. This made her pay more attention to what she was eating, and how she cared about her body.
So far, Ella has created an amazingly successful blog and an app, has written a cookbook, has opened a chain of MaE delis for organic food with her husband Matthew (#bestcouple2017), and continues to succeed with her growing companies.
Food Philosophy: vegetarian, wheat and refined sugar-free, but, as she claims, “It’s not about diet or deprivation; there’s no one size that fits all, and everything I do can be adapted to suit you.”
2. Melissa Hie from “Girl Eat World”
390K Instagram followers
About her, the “Girl:” Melissa used to be a poor and not-very-adventurous college student (like most of us) until she decided that she needed a change, and moved to Singapore alone. This journey gave start to her passion for traveling, food, and blogging. God bless Singapore (random fact: did you know that chewing gum is illegal there?).
So far, she has eaten her way through 35 countries in total, and that’s just for the last 6 years. Her posts usually include her hand carrying something super delicious-looking with the background of a beautiful scenery from the next intriguing country she’s found herself visiting.
Food Philosophy: Everything that is new, foreign, interesting, colorful, and fun to eat/photograph/carry around in your hand.
3. THE BROTHERS BUOY
9K Instagram followers
About them: Jackson and Graham met when they were 12 and 14 years old, respectively. They took part in a contest on Nickelodeon’s Legends of the Hidden Temple, and they ended up spending a lot of time together over at the craft services table where their love for food was born. As they say: “Our mission is to share with you the best dang places to get your grub (and drink) on in NYC and beyond.”
Food Philosophy: Eating food is fun. Cooking food is fun. Sharing food with other humans is fun. Finding cool places to try different foods is fun.
4. Sarah Britton from My New Roots
355K Instagram followers
About her: A “Holistic Nutritionist, [and] Whole Foods Chef” Sarah is the founder of My New Roots. She offers a culinary program about different nutrition issues that consists of both workshops and hands-on teachings.
Food Philosophy: Her recipes are vegan and gluten-free and look like paintings by Renoir.
5. Joe Wicks from “The Body Coach”
1.9 million Instagram followers
About Joe: As he says himself: “I’m a man on a mission to rescue people from the awful dieting industry. I am sick and tired of people struggling on low-calorie diets and meal replacement shakes.” He creates fitness and diet plans, and posts awesome pictures of healthy food and people whose lives changed after working with him and getting the healthy strong body they have always wanted.
Food Philosophy: Eat real food regularly–food that will feed your brain and body and prepare you for your day. No liquid diets or fasting allowed!
6. Kristina Carrillo-Bucaram
907K YouTube followers, 1 million Instagram followers
About her: Kristina’s inspiration for being Fully Raw came after her defeating hyperglycemia at the age of 18 with eating nothing but a low-fat raw vegan diet consisting of fruits, vegetables, nuts, and seeds. She is a chief co-operator of Rawfully Organic, a coach of thousands of other FullyRaw followers, the author of The FullyRaw Diet, and the creator of her own company called FullyRaw Juice, LLC. Kristina offers raw classes where she prepares food for her audiences!
Food Philosophy: Clean raw vegan food without any preservatives or superficial ingredients. She believes that there is a type of fruit, vegetable, or seed for every need of your body and mind.
7. Alex Aldeborgh from “Daisy Beet”
52.3K Instagram followers
About her: Alex is a Dietetic Intern and Masters Candidate at NYU. Her blog Daisybeet is popular with its beautiful shots and nutritious balanced meals.
Food Philosophy: Alex believes in a filling breakfast rich in healthy fats and complex carbs. Her favorite products to include in her meals seem to be fresh fruits and veggies, avocados, eggs, and different types of butters, such as almond and peanut butter.
8. Kylie Mitchell from “Imma Eat That”
35K Instagram followers
About her: Kylie is a registered dietitian who specializes in eating disorder recovery in Houston, Texas. Her blog is all about being in peace with food and your natural body size.
Food Philosophy: NO RULES! As she says: “I eat everything. Nothing is off limits. I listen to my hunger + fullness cues and listen to what my body is craving. “
Who are some of your favorite food and health bloggers?