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Macaron 24
Macaron 24
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Macaron Parlour Opens in UWS

Of all Gotham’s tasty trends and foodie gems, there’s one sweet we always crave: macarons.

Macaron

Photo by Kenneth Camara

With this EV patisserie’s Columbus Ave. expansion–which opened Thursday–couple and co-owners, Christina Ha and Simon Tung, are baking up an even bigger storm for the macaron-obsessed.

Macaron

Photo by Kenneth Camara

Classic flavors (lemon, hazelnut, pistachio, raspberry chocolate) and their creative concoctions (including Thai chili, Earl gray, candied bacon with maple cream cheese and the infamous Cheetos) will still be available along with a wider selection of baked goods, all made fresh at the St. Mark’s kitchen. Newcomers include moist blueberry ricotta muffins, salted caramel chocolate cake slices, apple pie bites and gooey PB-filled chocolate chip cookies.

Macaron

Photo by Kenneth Camara

To serve the area’s larger morning crowd, the shop will also offer savory breakfast scones and pretzels (bacon-gruyere, chipotle-cheddar), jam tarts and vegan and gluten-free muffins. And if you visit with a furry friend, homemade dog treats have debuted too.

Macaron

Photo by Kenneth Camara

Most exciting for the uptown cafe is its full espresso bar addition. Thanks to generous donors on the couple’s Kickstarter page, diners are now invited to enjoy Blue Bottle-brewed cappuccinos, lattes and mochas (made with homemade chocolate ganache!) along with an array of Harvey and Sons teas.

Macaron

Photo by Kenneth Camara

Though being the new kid in town is tricky, for Ha and Tung, something sweet makes it much easier. “The Upper West Side neighborhood has been extremely welcoming,” Ha says. “Some people have been stopping in just to say, ‘Hey! We’re so excited!’ It’s great.”

Macaron

Photo by Kenneth Camara

Surrounded by a handful of animal hospitals and pet stores, Tung says they loved the idea of bringing something new and fun to the area. “We also wanted a different scene and there’s definitely more of a neighborhood feel here.”

Macaron

Photo by Kenneth Camara

And as for the next big “Cheetos” flavor?

“We haven’t thought of that yet,” says Hung. “Hopefully once we’ve settled in. We’re just happy to be here!”

So are we.

Macaron

Photo by Kenneth Camara

 

Macaron

Photo by Kenneth Camara

cheap

Location: 560 Columbus Ave.
Hours of Operation: Monday-Friday 7am-8pm; Saturday-Sunday 8am-8pm