Some people tune into the Super Bowl for football. Others tune in for the halftime show (like Bad Bunny’s show-stopping performance this year). Regardless of if you watched the Super Bowl last night for the music or the actual game, you definitely saw the array of legendary commercials that aired. This year, food and drink brands took it to new levels with creative concepts and star-studded casts. From bald eagles to chocolate bars in space, here were the best food commercials of this year’s game.
‘Good Will Dunkin” for Dunkin’
Dunkin’ transported us back into the world of ’90s sitcoms with its Super Bowl commercial. It was stacked with sitcom celebrity cameos: Jennifer Aniston, Matt LeBlanc, Jason Alexander, Alfonso Ribeiro, Jasmine Guy, and Jaleel White. With Ben Affleck as the star, the commercial pays homage to his iconic film Good Will Hunting, but also throws in references from the other stars’ shows, like “We were on a break!” from Friends. Of course, Tom Brady makes an appearance as well.
Sabrina Carpenter For Pringles
Pop Star Sabrina Carpenter partnered up with Pringles to build her perfect man — out of Pringles. She says she’s tired of boys and needs a man, so she created Pringleleo. The two seem like a happy couple, until he ‘s tragically knocked over by fans on the red carpet: fans who can’t resist a delicious Pringle and eat him. Of course, Sabrina also joins in, snacking on her beloved “boyfriend.” A combination of Mans Best Friend and Mans Best Snack well done.
Matthew McConaughey, Bradley Cooper, & Parker Posey for Uber Eats
Uber Eats decided to dive into a football conspiracy, joined by Bradley Cooper and Matthew McConaughey. McConaughey spends the duration of the commercial trying to convince Cooper that football is trying to sell food, with strange coincidences like the field goal post looking like a fork and a handful of players having the last name “Ham.” Parker Posey also makes an appearance, chiming in about pancake blocks to prove McConaughey’s point. The commercial urges you to order Uber Eats when football inevitably makes you hungry with all of these coincidences.
Ben Stiller & Benson Boone for InstaCart
A dynamic duo we didn’t know we needed, comedian Ben Stiller and singer Benson Boone take over the stage in matching outfits, claiming a performance for fans on Super Bowl Sunday. The two sing a song about Instacart letting shoppers choose their bananas. Of course, you can’t have Boone in a commercial without him doing a backflip. However, when Stiller makes his own attempt at the iconic flip, he goes crashing off of the stage. This jingle is definitely going to be stuck in our heads for days.
‘American Icons’ for Budweiser
Not exactly a celebrity appearance, but an American Bald Eagle soars the sky in this commercial to celebrate the brand’s 150th anniversary and America’s 250th birthday. As if this couldn’t get more American, Lynyrd Skynyrd’s ‘Free Bird’ wraps up this commercial perfectly.
‘The Feest’ for GrubHub
A new look into the iconic food delivery service, this commercial features guests sat at a table full of a long spread of foods and a new surreal and dark aesthetic. They bicker about who will “eat the fees,” with some even saying they are allergic to fees. Luckily, celebrity George Clooney makes an appearance and announces that GrubHub will eat the fees. The food delivery service announced that there will be no delivery or service fees on $50+ restaurant orders.
Paige DeSorbo for Kinder Bueno
Kinder Bueno’s first ever Super Bowl commercial aired this year starring Summer House’s reality-star Paige DeSorbo. The brand focused on turning ‘No Bueno’ moments into irresistibly delicious times with Kinder Bueno. From astronauts to aliens, this commercial was truly out of this world.
Elijah Wood for Skittles
Skittles is pairing up with GoPuff to share their new delivery opportunities to assure you get your taste of the rainbow on Super Bowl Sunday and beyond. With the Lord of The Rings actor as a mystical beast delivering Skittles to teens when summoned by a horn, this commercial had us all craving Skittles by the end of it. Too bad we all can’t have Elijah Wood deliver them to us.
“Shake Your Bots Off” for Svedka Vodka
A change of pace for Super Bowl commercials resulted in Svedka’s use of AI dancers. With Rick James’ ‘Super Freak’ playing, we saw two robot-esque dancers clubbing, drinking, and shaking their “bots” off. I think it made us all want to get up and dance.