“It’s time to eat like you give a shake and stand up for change.”
Introducing Stand Up Burgers–a 100% plant-based fast-casual restaurant serving bold burgers, loaded fries, and decadent shakes with the mission of helping customers embark on a conscious food journey. Created by the team at Veggie Grill, this new restaurant launched its very first location in Berkeley last week. Take a trip downtown to see how Stand Up Burgers has reimagined the classic burger stand with a plant-based twist.
The Mission
The mission of Stand Up Burgers is grounded in the broader plant-based movement, which instills values of health, climate change, and animal welfare through conscious-eating habits. This past year, especially, has sparked shifting perceptions around food, as restaurants closed down and food shortages arose, prompting consumers to approach food differently. One trend that seems to be emerging from all this is an uptick in plant-based protein consumption. This surge in demand paves the way for a place like Stand Up Burgers—a restaurant where passion for change collides with the desire for delicious, plant-based meals.
As a brand that believes in doing good while you're eating good, Stand Up Burgers plans to partner with local charities that support people, animals, and the planet. During March and April, a portion of sales from the signature Stand-Up Burger or Stand-Up Shake will be donated to Berkeley Humane and Support + Feed.
Interior Art
The first thing I noticed when I walked into the restaurant was this mural on the wall. Curated by an artist known as Vegan Club (@veganclub), this art brings Stand Up Burgers’ values to life.
Now that we’ve covered the background—let’s get to what you’re really here for.
Plant-Based Burger
This Stand-Up Burger will leave your stomach and heart feeling full and happy. It consists of two grilled Impossible patties, Miyoko’s cheddar cheese, lettuce, tomato, red onions, pickles, and special sauce all inside a brioche bun. Other menu items include The Freebird, a plant-based crispy "chicken" sandwich with buffalo sauce, and the Tex Mex, a burger with one grilled Impossible patty, spicy queso sauce, lettuce, guacamole, tomato, and ketchup. If you're not in a burger mood, Stand Up Burgers also offers a green chickpea Falafel wrap loaded with arugula, roasted peppers, and crunchy cucumbers.
Side Dishes
The french fry is an American classic. If you’re looking for a vegan version of In-N-Out’s animal fries, order the Save The Animal-Style fries. If you like your fries smothered in every topping imaginable, order the Chili Cheese Fries. These crispy golden potatoes topped with chili, spicy queso sauce, and green onions will not disappoint.
If you’re not a french fry person (first of all, why?), you can opt for the onion rings or picnic slaw instead.
Drinks
Balance out your savory lunch with a sweet vegan shake. The Stand Up Shake is the featured shake flavor, and a portion of its proceeds will go towards a local community charity partner. You can also try out the Classic Four Ways—a simple chocolate, vanilla, strawberry, and coffee shake—or a root beer float.
Stand Up Burgers chose Berkeley as its first location because of its historically passionate and vocal community that seeks change. As a next step, this plant-based burger stand will be opening up 2 locations in Chicago in late Spring.
Be bold and visit Stand Up Burgers today for your plant-based burger fix. Every meal makes a difference!