Whether it’s the NUTmobile or the latest Super Bowl ad, Mr. Peanut and the Planters brand usually have something up their sleeves (or should I say shells?) when it comes to marketing. Their newest adventure is no exception.
Mr. Peanut wants to shellebrate his and the Planters brand’s move to Hormel Foods in Minnesota with some of his biggest fans.
This October, the NUTmobile is transforming into the INN, a retreat for the ultimate peanut lover’s weekend getaway.
The first-of-its-kind stay includes:
- Two nights (Oct. 1 - 3, 2021) in the transformed NUTmobile waterfront in Duluth, MN
- A $1,500 travel stipend for guests to use for travel expenses
- A plethora of Planters products to enjoy, including Cheez Balls, Mixed Nuts and Cashews
- Custom Planters items like a Mr. Peanut eye mask and Planters robe so guests can look like their favorite legume
- Can-nut miss activities like hiking, kayaking, and more so guests can enjoy the beautiful Minnesota scenery and nearby lakes.
On Friday, Sept. 17 at 12 p.m. CT, one fan and a guest will be able to book the INN a NUTshell stay for just $3.59 (the cost of a jar of Planters peanuts) by visiting MrPeanutInnANutshell.com.
You’ll have to be quick if you want to be the first guest to stay in the iconic 26-foot-long peanut on wheels — it's an experience you will nut wanna miss!