The fast food chain is testing out an option that will allow customers to order ahead, using technology announced last month at Facebook’s annual F8 developers conference in San Francisco. Burger King has a bot built into the Messenger app where customers can choose menu items, order from specific locations, and figure out how long it will take for their order to be prepared.
Burger King is the latest company to use social media to expand its order-ahead capabilities. Last year, Domino’s rolled out their “tweet-to-order” service, beginning a delivery transaction for anyone who tweets a pizza emoji at the Domino’s Twitter handle. Taco Bell also introduced TacoBot, the first food ordering tool integrated with Slack communications app.
Check out a demo of the Burger King Facebook bot here.