Trader Joe’s has always been on top of trends, holidays, and audience engagement. From new Valentine’s Day snacks to year-round fan favorites, the popular grocery chain knows how to turn customers into fans who keep wanting more. One item that fans can’t get enough of? The limited-edition Trader Joe’s mini insulated cooler bags. And, now TJ’s has released not one, but two new colors of mini totes. This has caused shoppers to flock to their local stores, praying they can snatch one of these coolers before they sell out — though some already have.
What are the new Trader Joe’s Mini Insulated Bags?
If you aren’t familiar with this Trader Joe’s craze, you might be missing out. With grocery shopping-friendly bags priced at $8 and mini totes retailing for $4, these have been drawing in TJ’s cult members for awhile. Not only are the price points great, but the insulated bags are super durable and come in an array of adorable colors. The newest drop of minis adds two brand new shades to the cooler bag rainbow, and fans are eager to grow their collections.
If you’re a college student packing lunch for a busy day of classes, planning a picnic with your significant other, or needing some new reusable bags, Trader Joe’s mini totes are perfect for anyone on-the-go. While past drops have included red and green for Christmas and hot pink and teal for summer brights, this new drop comes at the perfect time for the spring season.
What colors are the new Trader Joe’s Mini Insulated Bags?
With the excitement around Valentine’s Day and warmer weather, Trader Joe’s is leaning into the pretty pastels with two new mini insulated bag colors: pink and lavender. These bags are the shining star of the seasonal transition, as the new colors are getting everyone excited for spring.
If you’re looking for a bigger bag for grocery shopping but still want spring colors, Trader Joe’s also released a full-sized insulated tote in lavender along with the minis.
How do I get the Trader Joe’s mini insulated bags?
These pink and lavender mini bags are so popular that Trader Joe’s stores nationwide are limiting the number of coolers a customer can purchase at once. This number varies depending on your local store, but I’ve seen some capping customers at two, while others allow people to buy four.
Clearly a TJ’s cult item. The coverage on Instagram shows just how far people will go to get one of these mini bags, with shoppers lining up hours before store openings. Unfortunately, once the group gets let into the store, the bags are snatched up and sell out almost instantly. Trader Joe’s is trying to keep up with customer needs by restocking the new colors every day, so you can always call your local store to ask if they have any available. If you still happen to miss this drop with the mini colors, don’t forget to look for the bigger size in lavender as well.