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Trader Joe’s Dropped A Cheese-Themed Tote & Fans Are Obsessed

Trader Joe’s is no stranger to the trendy tote, and it has once again delighted its fans with a new release that is both fun and functional. Priced at $4, The Cheese Adventures tote bag, released at the beginning of this year, is a must-have for cheese enthusiasts and Trader Joe’s aficionados alike. 

At the moment, there is a mad dash for the new TJ’s pastel mini totes, so you might have better luck (and an arguably more fun bag) if you opt to search for your very own Trader Joe’s Cheese Adventures tote. 

What is the Trader Joe’s cheese bag?

This tote bag features a vibrant red canvas adorned with cheddar-yellow handles. Its design showcases an array of cheeses, each accompanied by punny phrases like “I’m wheel excited to be here,” “Life is so Gouda,” and “I am fondue you.” This bag will add a touch of humor to your grocery runs with these charming illustrations and wordplay. On the underside of the bag it even features an apt definition of the word “Turophile,” a noun which means “a connoisseur or lover of cheese.” How can you say no to that?

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Made from 100% cotton, this tote measures 18.5 inches by 13.5 inches, offering ample space for your groceries, snacks, or everyday essentials. 

How are people liking it?

Since its release in January, the Trader Joe’s cheese bag has garnered attention on platforms like Instagram and TikTok. Some shoppers report wanting this tote even more than the fan-favorite insulated tote. In a TikTok posted by @thegrazemama, she says, “while everyone and their mom is out there getting this insulated tote bag, I’m out here finding this cute Cheese Adventures Trader Joe’s Bag…I am so obsessed.” 

Similarly, Reddit users express their desire to add the cheesy tote bag to their stash of collectible TJ’s totes. User @daisydaydream_ shares, “I got one of these today, I’m obsessed with this one and my pickle bag! How many of these types do they have? I know of those 2 and the sardine one. Any others?” 

Another user, @VaguelyArtistic says, “If I had the money I’d actually get a purse made out of it, it’s the perfect tote size, and not too deep that it’s a black hole.” Along the same lines, TikTok user @mignonstudios actually made a corset out of this tote because it is just that cute. 

Based on these reviews, it’s safe to say that this Cheese Adventures tote is pretty un-brie-lievable.

Where can I buy the Trader Joe’s cheese bag?

The Cheese Adventures tote bag is available exclusively at Trader Joe’s locations. Look for it near the checkout lines or ask a store associate for some assistance. With its affordable price and adorable look, it sells quickly and is the perfect addition to your reusable bag collection. 

Embrace the cheesy charm of Trader Joe’s with the Cheese Adventures tote bag. Afterall, life is gouda when you’ve got the right bag!

Molly Duffy

Villanova '27

Molly Duffy is a member of the Spoon University National Writer Program, covering current food news and trends.

Outside of Spoon, Molly is in her sophomore year at Villanova University pursuing a bachelor's degree in English and Communications with a focus on Journalism. Molly writes for the opinion section of her college's student-run newspaper, The Villanovan, where she covers her opinion on trends around campus and acts as a representative of the student body.

In her free time, Molly loves to read and hangout with friends. She is an expert on popular thriller novels, but also likes to stick her nose in a good classic every once in a while. With her friends, she enjoys trying new restaurants and will never pass up the opportunity for chips and guac.