Ah, Peeps. One of the most controversial candies on the market, these sugar dusted chicks and bunnies have been an Easter basket mainstay for decades. While some people wait all year for the spring classic (and have their microwave technique down to a science), others’ Peeps goes straight from the basket to the garbage bin. Regardless of your stand on these sweet animal shaped marshmallows, here are the new Peeps flavors hitting shelves in 2025 — and they may just one-up last year’s launches.
What are the new Peeps flavors?
In addition to the classic pink and yellow chicks and bunny rabbits, there are plenty of unique new Peeps flavors debuting in 2025. Brand new to the Peeps lineup this year and available nationwide, the new Peeps Chocolate Pudding Flavored Marshmallow Bunnies are a velvety smooth chocolate flavored treat with a luxurious sweetness and texture reminiscent of chocolate pudding.
Next up is the marshmallow lover’s dream: Peeps Rice Krispies Treats Flavored Marshmallow Chicks. While these marshmallow chicks won’t snap, crackle, or pop, these decadent chicks are perfect for nostalgic sweet treat lovers and cereal fanatics alike.
Last but not least, the new Peeps Delights Strawberry Flavored Marshmallow Chicks Dipped are perfect for luxury lovers. These strawberry-flavored Peeps Marshmallow Chicks are dipped in decadent milk chocolate for a rich and satisfying treat.
Also debuting this year are new Peeps Giant Bunny Pops, (aka a classic bunny-shaped Marshmallow on a lollipop stick), plus the individually-wrapped mini Yellow Marshmallow chicks that are ideal for plastic eggs and Easter egg hunts.
Where can I buy the new Peeps flavors?
In addition to the new nationwide offerings, Peeps is launching a few retailer-exclusive flavors at Walmart, Dollar Tree, and Kroger stores, too.
Dollar Tree will be a tropical paradise this spring with the new PeepsTropical Punch Flavored Marshmallow Bunnies. This exclusive sweet treat features juicy tropical fruit flavors including pineapple, orange, and lime, in adorable bunny peeps form.
Exclusively available at the Kroger family of stores, the new Peeps Cinnamon Churro Flavored Marshmallow Chicks are the sweet twist on a classic dessert you didn’t know you needed. I didn’t think that fried dough coated in cinnamon and sugar could get any better, but churro peeps might prove me wrong.
Last but not least, ice cream fans can head to Walmart to snag the new Peeps Breyers Cookies & Cream Marshmallow Chicks. Peeps and Breyers ice cream brand are teaming up to bring Cookies & Cream flavor to the beloved marshmallow treat this Easter season. Walmart will also be home to Peeps Egg Hunt Chicks, which are individually wrapped and the perfect size to stash in plastic Easter eggs.
What other Peeps flavors are available now?
Other fan-favorite flavors returning in 2025 are cotton candy, fruit punch, and party cake. As for the more untraditional flavors, sour watermelon, blue raspberry ICEE, and Dr. Pepper are also returning.
Peeps Delights, which are marshmallow chicks dipped in milk chocolate, are also hitting shelves, including a s’mores flavor with graham cracker chips dipped in chocolate, as well as the classic milk chocolate covered. Regardless of your stance on Peeps, you can’t say there isn’t a flavor for every bunny – I mean, everybody.