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Luxury Meets Confection: Everything You Need to Know About The Louis Vuitton Chocolate Egg Bag

A bag made entirely of chocolate has gone viral on TikTok this past week. Yes, you heard that right, a designer chocolate bag. Leaving people to question how much it costs, whether or not it’s edible, or simply decorative. 

When this designer bag landed on my FYP, it’s safe to say I was as confused as everyone else in Ella Katz’s (@tallertoddlers) comment section. In her viral TikTok video with over 54 million views, Ella explains how she had opened her fridge to grab some leftovers when she stumbled upon a Louis Vuitton chocolate bag her roommate was gifted on a first date. The bag then proceeds to detach from the handle and splatters all over the floor (sad, I know). Although unfortunate, the loss of the bag isn’t what’s captured everyone’s attention. Questions have been circulating on social media, resulting in people giving their opinions, allowing truth and falsehoods to spread. The Louis Vuitton Chocolate Egg Bag has left people to ask what exactly is this bag? Is it edible? And how much does it cost? I’m not going to leave you hanging, so let’s dive into these questions and uncover the truth behind this bag!

What is the Louis Vuitton Chocolate Egg Bag?

When you think of luxury items, most people don’t immediately think of food; however, Maxime Frédéric did. Maxime Frédéric, pastry chef at Cheval Blanc Paris and Pastry Chef of the year according to the Gault & Millau 2022 Guide. He unveiled a new collection of Easter chocolates with Louis Vuitton, blending skill to create delicious treats. As the shape suggests, the designer bag is called ‘The Chocolate Egg Bag’, drawing inspiration from the iconic model crafted by Nicolas Ghesquière, artistic director of Louis Vuitton women’s collections.

What is the bag made of?

This bag includes the LV monogram detailing, with handles and zipper pulls mimicking the leather look of the non-edible LV bag. The shell of the bag is made from 70% dark chocolate, while the handles and zipper pulls are made from 40% milk chocolate. The center of the egg includes a 40% milk chocolate bar with a hazelnut gianduja center. Crafted for not only its flavour but also its visual appeal, reflecting Louis Vuitton’s renowned craftsmanship. 

Can you purchase the Louis Vuitton Chocolate Egg Bag?

If Ella Katz’s video has had you wondering if you too can buy the Louis Vuitton Chocolate Egg Bag, you’re in luck because this luxury treat is currently available in New York, Paris, Shanghai, and Singapore. You can buy this bag for around $250, offering the chance to own a sweet treat that blends confection and fashion into one!

Hayatt Usman is a member of the Spoon University National Writer Program, where she covers food trends, news, and stories that highlight the role food plays in shaping community and culture.

Outside of Spoon University, Hayatt is in her senior year of University at Wilfrid Laurier University in Waterloo, Ontario, pursuing a bachelor's degree in Communication Studies with a concentration in Digital Media and a minor in Women and Gender Studies. Hayatt writes for her university's Her Campus chapter covering lifestyle, beauty, and wellness, and is a part of their social media marketing team, where she contributes to the chapter's Pinterest.

Previously, she worked as a Behaviour and Communications counsellor in the Waterloo region, delivering communications programs to incarcerated women through Correctional Service Canada, helping foster self-advocacy and empowerment. Currently, she is completing a Beats by Dre externship in Data Analytics, where she is building new skills in digital marketing and performance metrics to better understand audience behavior and strategic content development.

In her free time, Hayatt enjoys discovering new music to listen to, working out at the gym, and going for runs. She's also an avid manga reader who loves getting lost in immersive stories and exploring different art styles.