TikTok food influencer Keith Lee just launched a limited-edition double matcha latte in partnership with La La Land Cafe-but this news is just more about what’s in your drink. Following the devastating floods that hit Kerr Country, Texas, on July 4, Lee announced that 100% of the proceeds from the drink will go toward flood recovery efforts for every person affected-a strategic way grabs people attention for all the right reasons, with a special drink.
Over Independence Day weekend, several parts of central Texas were severely destructed by torrential rain, leading to deadly flash floods and widespread damage to homes and several lives. Roads were washed out, homes and businesses were submerged, and entire communities were displaced overnight. Kerr County was among one of the most affected hit areas with different emergency teams working tirelessly to rescue residents and initiate recovery efforts to save people. During this disaster, aid efforts have been delayed and underfunded, and that’s where Keith Lee and La La Land Café take action.
What is the Keith Lee latte?
Lee’s custom double matcha is more than just a drink. It’s packed with layers of flavor and important meaning. Featuring double ceremonial matcha and sweet syrup, and topped with a cloud of matcha cold foam, adding fresh salty strawberry and matcha dust. It’s as aesthetically pleasing to look at as it is to drink it. But most important, every dollar earned from this latte goes directly to relief efforts in Kerr County. “A community in our home state that’s hurting,” La La Land Cafe said. In addition, Keith Lee also has a charitable history with Taste Project and is donating $4,000 to support the nonprofit mission to fight food insecurity.
Where can I get the Keith Lee latte?
The limited edition double match is available at La La Land Café locations in Dallas-Fort Worth, House, and Southern California from July 11 to July 27. It’s an in-story only offering, no delivery options or online ordering available. To try this drink, you’ll need to physically stop by one of the participating cafés in person. The exclusivity is part of the charm, turning a simple matcha run into a meaningful experience that could support a good cause.
Why does this collab stand out?
Keith Lee has long used his platform to support local business and charitable causes, and even though this is not his first philanthropic effort, it might be his most impactful one yet. La La Land Cafe’s brand motto itself is dedicated to social efforts, hiring youth who have aged out of the foster care system, so this partnership with Lee is an important fit. Together, they are helping people rebuild their lives after the devastating floods in Texas. Whether you’re a fan of Keith Lee or simply want to turn your daily drink into an act of kindness, this limited matcha latte is definitely worth trying. Because every sip has the power to support something bigger.