Looking for something to spice up your dorm or apartment? Sure, you can grab some twinkle lights, album posters, and potted plants to make your space feel like home, but I bet this option wasn’t on your 2024 bingo card: JELL-O, the brand we know and love for its sweet gelatin desserts, revealed Tuesday that it’s releasing a new collection of home decor inspired by fan-favorite flavors. And yes, of course, we all need some JELL-O decor.
Welcome to the Jelly Collection
The limited-edition Jelly Collection features inflatable chairs in four bright colors to emulate the brand’s classic and most popular flavors: lemon, lime, strawberry, and orange, according to JELL-O’s press release.
While a home decor line from a leading dessert brand may seem out of character, JELL-O noted in its press release that the decision was inspired by current jelly-inspired trends in home decor, beauty, and fashion.
The release added that “inflatable furniture is also experiencing a resurgence, blending the nostalgia of childhood with the comfort and style of today.”
With Gen Z and Millenials in mind, JELL-O built on today’s trends by creating a “plush, inviting seat that offers both comfort and style,” the release said. The chair features smooth, round curves that emulate the classic JELL-O mold, drawing up feelings of nostalgia for anyone who sits in it.
Unsurprisingly, the chairs also feature a built-in JELL-O cup holder. Because who doesn’t need one, right? The cup holder is the exact size to hold a Ready-to-Eat JELL-O Gelatin cup, a quick snack for studying, doing homework, or hanging out with friends. My personal favorite JELL-O snack is anything strawberry-flavored.
History of the Jelly Collection
While in college, friends often become chosen family, especially for those at school away from home. For a dorm room looking particularly monotone, or an apartment living room needing a hint of bright color, the Jelly Collection is there to provide. Tyler Parker, Brand Manager of Desserts at Kraft Heinz, the parent company of JELL-O, emphasized the importance of “joyful family moments” in a statement about the collection.
“With The Jelly Collection, we’re not just celebrating our rich history; we’re bringing it to life for today’s families. By blending our heritage with a modern twist, we’re inviting consumers to embrace the playful spirit that has made JELL-O a beloved favorite for generations,” Parker said.
According to the press release, JELL-O has continued its reign as the No. 1 refrigerated dessert brand, “driven by a dedication to innovation and a commitment to delighting consumers.” In 2023, JELL-O underwent a logo and packaging redesign. As the first rebrand in a decade, “JELL-O aims to transcend generations and continue bringing its fans on a never-ending flavor journey.”
The Jelly Collection is now available exclusively on Amazon for a limited time, with the unique chairs selling for only $30 each. And that is super ideal for my college budget, TBH.