“‘Besties’ bring out the best in each other,” according to a press release from Coca-Cola.
That’s why the brand is partnering with Oreo to deliver innovative creations to enthusiasts across the world. Together the two companies are putting at least two new products on store shelves. Starting in September, over 35 marketplaces worldwide will have access to the special edition Coca-Cola X Oreo products.
The campaign features a sleek black-and-white design that plays into the classic flavors and iconography of both brands, putting a twist on elements like the embossed Oreo cookie. Strategy for the partnership is “anchored in the core Gen Z passions of music, gaming, sports, technology and pop culture,” according to the press release.
What products is the “Besties” campaign offering?
The original press release from Coca-Cola Company introduced the Oreo Coca‑Cola Sandwich Cookie, which features the two signature chocolate cookies infused with Coca-Cola flavor and filled with a white cream flecked with red edible glitter. Unlike traditional Oreos, these base cookies are embossed with Coca-Cola art. However, recent advertising depicts the special-edition Oreos as having one black and one red base cookie and says that the cream is filled with popping candies, so the vision for the campaign may have changed since its original announcement.
Also, the Coca‑Cola Oreo Zero Sugar beverage is hitting shelves as a part of the “Besties” campaign. The carbonated drink has the classic Coca-Cola taste with hints of Oreo-cookie flavor. As great as this best friendship sounds, there’s a catch: it’s only for a limited time, so get it while you can!
Are there any extra perks included in the Coca-Cola X Oreo partnership?
Spotify users can access a playlist that’s tailored specifically to their friendships via the “Besties” partnership website. To “unlock Bestie Mode,” scan the QR code on the site or on product packaging to sync your Spotify playlist and open the quiz. Answer four questions about you and your best friend’s preferences and voila, your “Bestie Mode Playlist” will be ready for listening.
While the playlist quiz may seem revolutionary for a food brand, this isn’t the first time that Oreo has led a digital campaign. In April of 2024, Oreo took the internet by storm when it claimed the “hamburger menu” icon on websites more closely resembled its stacked cookies, which playfully sparked conversation among internet users and Oreo fans alike.
Oana Vlad –– Global VP, Brand Strategy at The Coca‑Cola Company –– said that the company was originally drawn to Oreo because of its knack for playful infiltrating pop culture, according to the press release. Luckily for Coca-Cola, Oreo seems to be bringing the same energy to the partnership.
“We believe ‘Real Magic’ happens in unexpected moments of connection,” Vlad said. “And this is definitely unexpected.”