Some watch the Super Bowl for football, some watch for the halftime show, and the majority arguably watch for the world-renowned commercials. From the legendary death of Mr. Peanut (and subsequent revival in Baby Nut form) to the birth of catch phrases such as “Where’s the beef?” and infamous characters like Mountain Dew’s “puppy monkey baby” of 2016, it’s safe to say that Super Bowl commercials have a serious chokehold on the American public and pop culture. Although the big game isn’t until February 9, food brands are starting to roll out teaser trailers to ensure that fans are hyped for the ads as much as they are the football. Based on clips, not-so-subtle Instagram posts, and cryptic statements from featured brands, here’s a ranking of the Super Bowl food commercials we’re most excited to see in 2025.
1. Post Malone & Shane Gillis For Bud Light
The official beer sponsor of the NFL’s ad teaser for the brand’s Super Bowl commercial features two iconic Bud Light partners: Post Malone and Shane Gillis. The teaser for shows the Grammy-nominated artist and stand-up comedian attempting to crash a neighborhood party on a doorbell camera — we’ll have to wait until February 9 to see if the party is successful.
2. Doja Cat For Taco Bell
Over 3,000 Taco Bell fans showed up at Live Más Drive-Thru Cams across America to show off their TBell love for the chance to win VIP treatment for the final Big Game commercial, and one of those fans is none other than Doja Cat. In the 30-second teaser spot the rapper (who brought back the iconic Mexican Pizza), tries to join the Big Game fun by photobombing fans in the drive-thru line.
#SpoonTip: To gear up for the Big Game, Taco Bell Rewards Members can log onto the app from February 7-9 to redeem a free Crunchy Taco, Crunchwrap, Mexican Pizza or Chalupa with any delivery order
3. David Beckham For Stella Artois
The secret is out, and the search for David Beckham’s long-lost twin brother is on. In Stella Artois’ first Super Bowl commercial in six years, Beckham’s fictional parents reveal a shocking secret over a freshly poured pint of Stella Artois.
4. Old Spice Guy, Heinz Wiener Dog, & Pillsbury Doughboy For Instacart
Instacart is enlisting iconic food spokescharacters for its first-ever Super Bowl ad, and the official teaser will air during the NFL’s AFC and NFC championship game before the Super Bowl. The retail delivery company unveiled the ad reminding fans that Instacart can deliver all game-day necessities, while also teasing the madness that can go down when the Old Spice Guy, a Heinz wiener dog, and the Pillsbury Doughboy walk into a trailer.
5. Adam Brody, Nick Offerman, & James Harden For Pringles
The celeb-stacked (and uber-‘stached) Pringles Super Bowl commercial has three official teasers starring actors Adam Brody and Nick Offerman, plus NBA star James Harden. While the company said it “can’t let too many crisps out of the can just yet,” the Pringles teasers suggest a mystery – including suspicious Pringles cans and UFOs — will unfold in the full ad.
6. A Familiar Voice For Hellman’s
Set inside New York City’s Katz’s Deli (aka the same location where Meg Ryan’s character in “When Harry Met Sally” prompted another customer to famously say, “I’ll have what she’s having”) the teaser for Hellman’s ad reveals a Katz’s waitress reading out a highly particular sandwich order to an unidentified customer, who then specifies she wants “Hellman’s mayo on the side.” Following the exchange, the ad flashes the date for the big game while “It Had to Be You” (aka the iconic song from the movie) plays.
Coincidentally, Meg Ryan and Billy Crystal teased on Instagram that they were reuniting “for something iconic” — and Imo, a Super Bowl commercial is pretty iconic.
7. Willem Dafoe & Catherine O’Hara For Michelob ULTRA
Actress Catherine O’Hara and actor Willem Dafoe toast with Michelob Ultra after hitting the pickleball courts in this fast-paced, minute-long ad. According to the teaser, the ad will also feature Olympic gold medalist Ryan Crouser, WNBA star Sabrina Ionescu, and NFL Hall of Famer Randy Moss, plus professional pickleballers.
8. A New Horse For Budweiser
Would it be a Super Bowl without a Budweiser commercial featuring a horse? This year’s teaser stars a new Clydesdale foal, the brand’s smallest Super Bowl star in over a decade, left behind as its animal peers gear up to make a Budweiser delivery from the brewery. If cute animals tug at your heartstrings, this ad might just convince you to buy beer.