Cereal; by now, it's something that we've all heard of. Whether or not we've consumed it at some point in our lives depends on the person, but I'm sure that most of you haven't had Honey Bunches of Oats; and if you have had it, good for you. Some claim that cereal's just not good for you, while some people are saying that millennials are too damn lazy to eat cereal... which is false by the way. While cereal debates aren't the point of you clicking on this article, learning about new Honey Bunches of Oats Frosted cereal is... so come forth and fly off with the knowledge that you'll consume below. 

What information is crucial to know?

Liz Abere

Well, for starters, this cereal will obviously be located in the cereal aisle with the rest of Honey Bunches of Oats cereals... shocker. Honey Bunches of Oats Frosted adds a frosty layer of delightful sweetness to the Honey Bunches of Oats flakes, which are then paired with the crunchy goodness of the brand’s fan-favorite granola bunches. I can testify that this is true, as for Honey Bunches of Oats did send me a box of their new frosted cereal, which I have shaken like a maraca before trying. What I like the most about this new cereal is the texture and the sweetness of it, which is something that my endocrinologist might kill me for saying, but so be it.

Senior Brand Manager for Honey Bunches of Oats, Michelle Titus has stated the following about the new product launch: 

“The Honey Bunches of Oats brand is known for delicious cereal medleys that appeal to people of all ages; in developing our new Honey Bunches of Oats Frosted cereal, we saw an opportunity to tap into the popularity of frosted flavors and granola clusters, and take the two most-loved components of the cereal to create a new, fun combination that the whole family will love.”

Honestly, Michelle's right; when you add a nice crunch paired with just the right amount of sweetness, you get utter perfection; and in this case, that just so happens to be Honey Bunches of Oats Frosted cereal. 

What else is there to know?

Liz Abere

The launch of Honey Bunches of Oats Frosted cereal will be supported with an integrated marketing effort as part of the next iteration of the brand’s “Rhymes with Delicious” creative campaign. The campaign features two new whimsical spots by creative agency-of-record Argonaut that will air nationally beginning Jan. 20; which was yesterday at the time that this article will be published, which means that I, Liz Abere, am a slacker. The new Honey Bunches of Oats cereal also features the brand’s new packaging look, designed to make it easier to spot on store shelves. The brand’s refreshed packaging began flowing into market last fall.

So; now that you know more about new Honey Bunches of Oats Frosted cereal, it's time to go pick some up for yourself at your local grocery store... unless it's Trader Joe's, then try your local drugstore, cause we all know the deal with Trader Joe's. Having cereal for breakfast doesn't make you lazy, and neither does not having cereal for breakfast; it's completely up to you as to what you have for breakfast; period.