My hair is a constant battleground. Every morning, I pray that there are low levels of humidity outside and that my frizz can be tamed. I've tried just about every product imaginable, but I have never put wine in my hair. However now, thanks to HASK's new line of haircare products, maybe I'll spritz in some rosé?
I'm sorry, what?
Unwined by HASK is a new haircare line from HASK Beauty, centered around good-for-you ingredients from around the world. Oh, and they're also all wine-based.
The line has three separate collections—white wine, red wine, and rosé. Obviously, the rosé is the most exciting. The rosé collection boasts two deep conditioners: Provence Rosé and Brut Rosé. The Provence is infused with wine, rose, and watermelon, and aims to revitalize tired strands with its paraben-free formula. The Brut is designed specifically for color-treated hair, adding in strawberry extract to help protect frizz-prone hairdos.
And then, of course, the Rosé Wine 10 in 1 Leave-in Spray. The formula was created to protect color-treated hair, and is free of parabens and artificial colors. The 10 benefits it claims are: color preservation, UV protection, conditioning, anti-breaking, shine, strengthened locks, thermal protection, split end-mending, frizz elimination, and detangling.
The spray also comes in generic red and white wine types (like a house wine, they're just red or white), and hair masks come in most specific types of wine including pinot noir, cabernet sauvignon, pinot grigio, and sauvignon blanc.
Why wine?
The spray is not actually alcoholic (HASK calls this a "non-tipsy formula"), but wine extract and grape skins are incorporated.
According to HASK's website, wine is packed with antioxidants such as polyphenols, resveratrol and peptides that can help restore your hair, keeping it healthy, strong, and radiant.
Not that we really needed more reasons to love rosé, but here you go. Reviewers seem to agree, with three out of four reviewers on Ulta recommending the product to a friend. One reviewer begged for the spray to be turned into a perfume (hint, hint @HASK), and the only negative review was disappointed in the lack of shine added to her hair. I'm not sure I could imagine a world in which a pink wine spritz would smell bad, but I'm glad this theory has been proven correct.
How do I get it?
Unwined by HASK can be purchased online exclusively at Ulta Beauty. The sprays ring up for $8.99, while the masks go for $3.99.
In case you don't know how leave-in sprays work, the bottle should be shaken, then spritzed generously throughout your hair—you hair can be either wet or dry. Then, just comb through and go about your day.
I'm not sure why this product exists, but I'm not mad about it. I'm not sure I want to try it and ruin the mystique, but if anyone is feeling adventurous and alcohol-inclined, go for it. I'm just waiting to see where else this rosé craze takes me.