ICYMI Hershey's has changed the cereal game once again. First, it was Reese's Puffs, then Cookies 'n Cream had their moment, now it's Kisses' turn to get in on the cereal obsession currently sweeping America. This new cereal, which debuted in December, is now making news once again—this time, all in the name of Valentine's Day.

If you're in NYC, I've got great news for you: General Mills is giving out a free box of the chocolate cereal to the first 300 consumers at the Hershey's store in Times Square today. That means you can skip the roses and heart-shaped pizza and opt for a bowl of deliciously light and crunchy cereal.

Not in NYC? No problem! Hershey's Kisses cereal is now available nationwide at most grocery stores. Not sure which I like more, the chocolate milk leftover in my bowl or the fact that I don't have to peel any foil to get to the goods.