Most people are suckers for a good peanut butter snack, but full disclosure—I am not one of those people. As a kid, I preferred salami sandwiches over PB&J, and Kit Kats to Reese’s. It’s not that I don’t like peanut butter, it’s just that I don’t have an obsession with it like the rest of America. What I do have a new obsession with, however, is Granola Butter.
Granola Butter, made by a food and wellness company called Kween & Co., is a sweet, creamy spread that tastes like liquid cinnamon Teddy Grahams. I want to spread it on everything, and really, I could—it’s pretty dang healthy.
Granola Butter comes in two varieties—original and original with collagen peptides—and is made with organic gluten-free oats, golden flax seeds, olive oil, organic coconut oil, organic maple syrup, and salt and spices. Two tablespoons packs four grams of protein (seven in the collagen variety), four grams of fiber, three grams of sugar, 12 grams of fat, 215 calories, plus essential omega-3s. Oh yeah, and it’s vegan and gluten-free.
To compare, Skippy Natural Peanut Butter has seven grams of protein, two grams of fiber, 3 grams of sugar, 16 grams of fat, and 190 calories. And Nutella (which taste-wise, is a much fairer comparison) holds two grams of protein, one gram of fiber, 21 grams of sugar, 11 grams of fat, and 200 calories.
One thing I will note is that this Granola Butter isn’t exactly cheap. You can purchase a 10 ounce jar for $12.95, or a three-pack for $32.95 on Kween.co. But based on taste alone, I’d say it’s worth it.
Kween & Co. was founded by Instagram influencer and CEO Ali Bonar (@AvoKween) with Eric Katz and Ari Schraer. She admits that in the past, she struggled with self-confidence and was constantly trying to change herself.
“I thought that if only I were skinnier, the other aspects of my life would magically improve. It wasn’t until I started treating myself how I deserved to be treated (like a KWEEN) that other areas of my life shifted for the better,” she writes in a press release.
“I see so many women going through the same struggle, so I created this brand to show that nourishing your body and living your best life don’t have to be mutually exclusive. You can do both, and you deserve to do both.”
Um, can I get an amen?
Bonar suggests pairing Granola Butter with freshly sliced apples, on toast, or drizzled on top of a smoothie. On the other hand, I’ve been eating it plain with a spoon, and I highly recommend. You do you, though—live like a 👑.