We are all familiar with the struggles that refrigerated butter presents. Trying to spread that relentless rock solid pat evenly often results in torn, flat, dry toast and a ruined day. Butters advertising “Amazing Spreadability” are usually weird-tasting copycats of the real thing. “I Can’t Believe It’s Not Butter!” Oh, really? I can.

The time has come to end the whole grain massacre. A revolutionary new butter knife on the market designed by Australia’s DM Initiatives has breakfast lovers rejoicing everywhere. They call it the Stupendous Splendiferous Butter Up (Modest, I know. But they aren’t exaggerating). Its smart design allows the user to grate cold butter into ribbons by simply grazing the knife along the top. These ribbons are collected on the wider blade, and voilá! Spreadability.


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The inventors have experimented with a number of different models to ensure they land on one that is most practical and easy to clean. They’ve even built in a serrated edge for cutting through crusts. Pure genius.


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Over 15,000 eager customers from all over the world have contributed over $350,000 to the project, and in return will receive their first Butter Ups as soon as December 2014. The outrageous amounts of support for this project magnificently outstripped the original goal to raise $38,000 by September 2. I guess I’m not the only one excited about this.

Learn more about the Stupendous Splendiferous Butter Up here!

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