January 15 just might be my favorite day of the year, for no other reason aside from that it’s National Bagel Day! With an array of sweet and savory bagel flavors and options including Everything, Asiago, French Toast and more, it seems like you can never go wrong with a dense, warm bagel at any time of the day. Whether you like to stack your bagel with some bacon, egg, and cheese for a breakfast sandwich, smear a healthy amount of cream cheese on top (the more, the better, IMO), or keep it simple with a light toast and some butter, the options are absolutely endless — and don’t even get me started on lunch bagels. As you take this day for an ideal excuse to munch on your favorite bagels, don’t forget to keep an eye out for delicious National Bagel Day deals and freebies from grocery stores and bakery chains like Target, Noah’s New York Bagels, Einstein Bros., and more. Regardless of your go-to bagel order, you’ll want to sink your teeth into these offers and celebrate this beloved baked food the right way.
What fast food chains and bakeries are offering free bagels and National Bagel Day deals?
Barry Bagels
Starting January 15 off strong, Barry Bagels is offering customers a BOGO free bagel with cream cheese when they purchase any drink on National Bagel Day. With this National Bagel Day deal, you’ll be able to share the love of a classic cream cheese bagel with your family and friends, too.
Biggby Coffee
While Biggby Coffee is known for their innovative spin on lattes and coffees, they also know how to celebrate National Bagel Day the right way. On January 15, Biggby is offering 50% off all bagel sandwiches, so hurry and get your very own ‘Bragel’ before they’re all gone!
Einstein Bros. Bagels
Customers who are Einstein Bros. Bagels Rewards members are eligible for a free egg sandwich on January 15 when they purchase ahead either online or through the app. Members can choose from options including the Farmhouse Egg Sandwich, the Texas Brisket Egg Sandwich and the Chorizo Sunrise Egg Sandwich to enjoy on this lovely holiday.
Essa Bagels
Essa Bagels is a staple of the New York City bagel scene, but with this delicious deal you can order them from anywhere in the United States. When customers order the ‘New York Bagel Brunch’ package from Essa Bagels via Goldbelly, they’ll receive six extra bagels for absolutely free. In addition to a dozen and a half NYC bagels of your choosing, this kit is loaded with all the materials you need for a perfect bagel brunch, including one pound of cream cheese, one pound of lox, and the choice to add rainbow cookies or an adorable tote bag. Safe to say that with the Essa Bagels Goldbelly deal (which is available only on the 14th) you’ll be ready to celebrate National Bagel Day for the rest of 2025.
H&H Bagels
At H&H Bagels, the bagels are almost as delectable as the savings. Beginning January 15 through January 18, customers can get 10% off shipping orders nationwide when they order from H&H Bagels. Make sure to use the promo code BAGELDAY10 at checkout as you bring a bite of New York to your own table.
Noah’s NY Bagels
On January 15, Noah’s New York Bagels is giving away a free bagel and cream cheese schmear to customers who sign up for the rewards program. To get these free perks, all you have to do is sign up for Noah’s Rewards, and make any purchase at Noah’s NY Bagels on the 15th to receive a free bagel and a schmear. (Pro tip: try the honey walnut shmear.)
Panera Bakery
Last but not least, Panera is offering endless deals and mouth watering meals to help you commemorate this beloved bread roll. With the launch of their new Asiago Bagel Stacks, available in combinations like Chicken Roma, Spicy Steak and Zesty Tuscan, MyPanera Members who purchase these items will receive a free bagel on their next Panera visit. This might be the place where I’m spending National Bagel Day.
What grocery stores are offering National Bagel Day deals?
Aside from a variety of fast-food chains that are offering deals and steals for the day of beloved bagels, there are a few grocery stores participating as well.
Target Grocery
While Target may not seem like an “official” grocery store, they do have plenty of essential food items — one of those essentials, of course, is bagels. In light of National Bagel Day, Target is offering customers $1 off Canyon Bakery Bread Bagels through January 18. These bagels come in an assortment of savory flavors, as well as gluten-free options to ensure everyone can get in on the bagel day fun.
Publix
Next up we have Publix. While this Southeastern supermarket chain is known for their ‘Pub-Subs,’ you don’t want to miss out on the delicious deals they’re serving up on bagels this year. In celebration of National Bagel Day, Publix is offering a BOGO deal on any of Dave’s Killer Bread bagels. With flavors like ‘Boomin’ Berry’ and ‘Epic Everything,’ you’ll want to get your hands on these fast.
Kroger
Last but not least, Kroger isn’t missing out on these sweet National Bagel Day savings either. Head into your local Kroger on January 15th, and pick any two Lender’s Bagels packs for only $5.