They say there’s a fine line between genius and insanity; it’s clear that the good people of Pure Eats in Downtown Harrisonburg, who come in bright and early at 6 a.m. to create daily donut masterpieces, are nothing short of geniuses (but definitely insane for that clock-in time).

Every day, these donut daredevils come up with flavors for the day on the spot, then get started on dozens of fresh, homemade marvels for their customers to enjoy. Their flavors are constantly changing (with about four different flavors available a day), and it just seems like they never cease to nail it.

Here are 13 times Pure Eats took it to the next level.

Cotton Candy

Donut

Photo courtesy of @pureeatsyum on Instagram

Gimme all the sprinkles.

Pink Lemonade

Donut

Photo courtesy of @pureeatsyum on Instagram

Cue Beyoncé.

“Emerald City”

Donut

Photo courtesy of @pureeatsyum on Instagram

I’m green with envy over this donut.

Blueberry Glaze

Donut

Photo courtesy of @pureeatsyum on Instagram

It sounds healthy so maybe it is healthy.

Coconut

Donut

Photo courtesy of @pureeatsyum on Instagram

Island paradise donut.

Pear Sprinkle

Donut

Photo courtesy of @pureeatsyum on Instagram

Arguably the weirdest one.

The “Homer Simpson” Donut

Donut

Photo courtesy of @pureeatsyum on Instagram

DOUGH.

Maple Bacon

Donut

Photo courtesy of @pureeatsyum on Instagram

This one wins.

“Oats McGoats”

Donut

Photo courtesy of @pureeatsyum on Instagram

It rhymes so I’m down.

Chocolate Sea Salt

Donut

Photo courtesy of @pureeatsyum on Instagram

This is just screams ~decadence~

“Crazy Chocolate”

Donut

Photo courtesy of @pureeatsyum on Instagram

I could house 18 of these.

Raspberry Buttercream

Donut

Photo courtesy of @pureeatsyum on Instagram

It’s so pink and fluffy.

Peanut Butter & Jelly

Donut

Photo courtesy of @pureeatsyum on Instagram

Spread it like peanut butter-jelly. Do it like I owe ya some money.