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How Alcohol Brands Are Using This Spike In Sales For Good, Thanks To Givz

COVID-19; while it’s been the bane of my existence next to a few other things, I can say that being in and out of quarantine for over two months hasn’t been how I imagined my 2020 playing out. While the hospitality industry took a massive hit because of the virus, the alcohol industry is doing quite well… thanks for asking. While some companies aren’t doing anything to give back to the outside world during this pandemic, there are companies that are doing good in the world, and their secret weapon is Givz.

Givz?

drinking games for 2 people alcohol whisky
Christin Urso

The thing with alcohol purchases is that during this whole mess that we call COVID-19, there’s been a 55% increase in them during this time of need. This includes hard seltzer, beer, wine, tequila, and all of the other hard liquors that I’ve successfully failed to list here. 

You’re probably wondering where Givz ties into all of this, and I’m here to tell you just that. Givz helps alcohol companies give back during this time by helping them with giving 100% of donations to COVID-19 charities. Alcohol brands that have participated in this include Jack Daniels, Johnnie Walker, Ciroc, and Kettle One. However, tomorrow, May 23, 2020, Sapporo is going to be added as a partner, so they too will be helping to give back to COVID-19 charities. 

Chances are, you’re already buying alcohol from some of Givz partners, and since you’re doing such, you’re essentially helping to give back to COVID-19 charities. Good for you on that, and happy drinking. 

Liz is a 25-year-old freelance writer that's based in Brooklyn, New York with her foster cat, Leif. Liz has received her start in the media world at Spoon University, and has acquired over 3.8 million views on her Spoon articles alone with millions more views on her syndicated content while finding her appreciation for consuming and producing branded content. Liz also has her articles syndicated on Business Insider, Insider, MSN, and Teen Vogue in addition to having her most popular article cited by Elite Daily. Liz has also contributed to YourTango and Entrepreneur.When Liz isn't writing, Liz is probably listening to music, walking around aimlessly like the hot mess that she is, cuddling with her cat, consuming new food dishes and drinks, at an event, at therapy with her one and only therapist that she absolutely adores, at an appointment with someone from her medical team, making up random dance moves in her bedroom, or figuring out what to do with herself. Liz's favorite cheese is feta and a pet peeve of hers is when people don't use the word "simultaneously" in the right manner.To get in touch with Liz, she can be reached at itslizab@gmail.com, @astrrisk on Instagram, and on LinkedIn. Liz is always down to be invited to an event or to talk about food, booze, and mental health. Liz's pronouns are she/her/hers.Please be patient when getting in touch with Liz - she probably is unaware as to what day it is, and might be dancing for her therapist.... to the Macarena, of course.