Cutting down on your sugar intake and eating better is probably somewhere on your list of New Year’s resolutions. However, just because it’s a new year doesn’t mean craving something sweet is left in 2019. It can be hard to find balance between eating healthy while also letting yourself indulge. But thanks to Honeycut Kitchen, it’s finally possible to find that perfect dessert snack that tastes good and is good for you
How Honeycut Kitchen began
When Northwestern University alum Jenny Heman (’13) embarked on a country-wide road trip with her younger sister, food stops at Walmart became a daily routine. Heman would find herself pacing by the snack cake aisle lined with Twinkies and Tasty Cakes. While she never actually purchased one, the sight of these cakes brought memories of a childhood rooted in sugary, processed foods. Recently finding a passion for bodybuilding and fitness, Jenny still loved sugary snacks but had a new commitment to nutrition and healthy eating. It was reflecting on this moment from her road trip, in combination with now being more nutritionally aware, that Jenny was inspired to create Honeycut Kitchen and the “health-ified snack cake.”
What is Honeycut Kitchen?
Honeycut Kitchen provides customers with gluten free, low calorie snack cakes. They’re also low in sugar and come in small packs to two. This is unlike the other brands of its type.
With a new love for body building and fitness, it was also important for Heman to make the cakes high in protein. In addition to the brand’s direct to consumer online platform, the launch of Honeycut Kitchen has mainly focused on local fitness centers and gyms in the Los Angeles area. When ordered online, buyers can choose from either a carrot cake or chocolate flavor snack cake pack, which is a 4-pack of 8 cakes costing $20. Whether you’re grabbing a cake a as pre/post workout snack or just to satisfy a craving, Honeycut’s cakes are a great option.
What’s next for the brand?
Heman explained that the launch of her brand has been extremely successful so far. When discussing what’s next for the company, Heman said she plans to keep physical products in South California until the company grows more. She’ll continue to expand into local nutrition shops and fitness centers, as well as hold local sampling events. In addition, she plans to work towards growing Honeycut’s online platform.
A changing food landscape meets Honeycut’s mission
Heman’s biggest challenge so far has been reaching clients of all different ages and backgrounds across the country. Regarding consumers’ eagerness to choose healthy options when snacking, she explained that “the general American palate really isn’t there yet.” However, with brands like Halo Top and Cado ice cream taking the food world by storm, the demand for low calorie sweets with better nutrition facts is rapidly growing. Heman looks forward to the future of her business and giving people a way to eat well while enjoying it at the same time.