Both the subject of the restaurants we seek and the places we return to are often the most emblematic of who we are as diners. While we may extoll the restaurants fitting for a splurge or competitive reservation, these are not the places that truly signify how we eat. Looking at one of the most populist restaurants of the moment, A Mano, we witness a manifestation of our own subjectivity.
Dropped in a streamlined space in Hayes Valley, A Mano’s sleek yet rustic outfit commands high-quality fare maintained at high volume. Through its primary dedication to handmade pastas, A Mano signifies a restaurant that has an intuitive understanding of what eaters want. The fare isn’t looking to redefine our tastes, but rather to fortify our desires. Priced neither too high as to ward the masses away, nor too low as to denote subpar dishes, the space simultaneously cultivates date night and neighborhood personalities. It characterizes a formulaic structure built upon our on-trend desire of elegantly accessible fare, fashionable drinks, and buzzy vibes.
From each element of A Mano, a general concept can be gleaned, allowing for the construction of a 2019 dining archetype—the stylishly casual restaurant. This is a theme that’s designed to be replicable, allowing both chefs and restaurateurs to create reliable models on which to construct high turnover places that don’t sacrifice their chef-driven fare. As a conceptual signal of the public’s heightened taste for quality dining experiences, A Mano stands to enlighten our image of what the new stylishly casual restaurant is all about.
Attainability
First, the buzzy, urban space filled to the brim with families, couples, and friends, denotes how contemporary dining aims to provide tasteful dishes comprehensible to people of all walks of life. Landing somewhere between creative and traditional, the menu is able to speak to both the obsessed and the laid-back eater—an egalitarian approach optimized for mass appeal.
Irrefutable Quality
Second, A Mano’s dedication to handcrafted pastas, understatedly complex antipasti, and burnished pizza marks the particularly, yet unsurprisingly, popular taste pervading our stylishly casual archetype. Instinctually approachable and effortlessly high quality, the food is about wholesome experience backed by the assurance of intentional care. Naturally, the use of Italian-style cooking is the prime vehicle for this in our archetype due to its established familiarity and provincial aesthetic, which is what A Mano excels at.
Aesthetic
Lastly, A Mano’s urban chic aesthetic, in both its menu and location, illustrates the final element of the stylishly casual restaurant. As the dishes settle upon the table, they offer an assemblage of well-portioned ingredients that develops into a derivative of itself—a photogenic composure satiating the visual and spiritual aspects of the meal. This dualistic purpose of A Mano’s food exhibits the stylish archetype’s intention to supply our contemporary demand for artful, yet undeniably enticing dishes.
Furthermore, A Mano’s chic locational aesthetic evolves that of the food, acting as the aether through which the food begets meaning. In this way, the 2019 archetype’s use of space and decor aim to concretely and coherently contextualize the food, creating the definite phase of the intangible backbone of the stylishly casual establishment.
As A Mano offers us a glimpse into this 2019 eatery ideal, our own tastes become apparent. A Mano’s gorgeously executed balance of quality dedication, moderate prices, and attainably sophisticated image touches upon the various aspects of our existent dining fascinations: intelligible, refined, handcrafted food in a busy, sleek space that is obtainable to many.