March Madness has officially descended upon us. Throughout the nation, TV screens in sports bars, living rooms and college dorms are tuned to the excitement of each match-up, and fans watch with bated breath as their teams fight it out on the court. This excitement and spirit of competition is not just limited to sports.
Photo by Zara Toh
Crave Fishbar, a popular UWS dining spot that is famous for its sustainable and super fresh seafood, is giving the bracket-style competition of March Madness a unique twist: from March 14 – April 11, Crave is pitting 4 east coast oysters against 4 west coast oysters in a bracket before the final #OysterMadness champion is proclaimed.
Photo by Zara Toh
How does Oyster Madness work? It’s pretty simple, even if you’re a total basketball noob (like I am). To participate in this madness, guests will go to either Crave Fishbar location and fill out the bracket based on which oyster they think will be this year’s #OysterMadness champion! The matchup winners will be based on weekly sales at both locations.
Hand your completed bracket to your server and root on your favorite oysters throughout the month (pro tip: the more you eat, the more chances that oyster has of winning)! If you predict the winning oyster correctly, you stand a chance of winning a custom Crave Fishbar Prize Package that includes a Crave Gift Card, Oyster Shucking Kit and Bottle of Rose! And who says you couldn’t get involved in the Madness if you weren’t a basketball fan?
Photo by Zara Toh
Besides letting customers experience the fun of determining the winners of this year’s Oyster Madness champion, Crave Fishbar is a delightful NYC neighborhood that serves 100% sustainable seafood in their creative and exciting menu which draws on culinary influences from Asia to Europe, but with a unique New York spin.
Its decoration is bright and inviting as it gives the classic nautical theme a modern update (tip: the generous amount of natural light that floods the raw bar on the 2nd floor of their midtown location is perfect for food photography!) and the staff are super friendly, willingly sharing fun facts and knowledge about seafood and oysters.
Photo by Zara Toh