While Halloween is around the corner, candy corn is showing up again as one the most iconic candies of the season. What if you could smell just like candy corn? Brach’s, best known for selling candy corn, has transformed this idea into a perfume. And yes, the limited-edition perfume sold out in less than a minute.
So, what does the perfume Brach’s named “Ode to Candy Corn” actually smell like? The perfume blends notes of creamy vanilla, spun sugar, and honey, making it a perfect fit for the fall season. One TikTok user who tried the fragrance described it as, “Oh, my god, this is awesome, it’s so good,” sharing her first reaction after smelling it.
Brach’s set two release dates for the limited-edition fragrance: 7 p.m. ET on September 22, in honor of the first day of fall, and 7 p.m. ET on October 1. The 1.7-ounce “Ode to Candy Corn” was available exclusively through CandyCornSeason.com, with each bottle priced at $22. Brach’s also described the fragrance as “perfectly paired” with a bag of Brach’s Classic Candy Corn.
Kelly Peyser, Director of Brach’s and Seasonal Marketing at Ferrara Candy Company, said “Candy Corn is the true marker of fall and Team Candy Corn is passionate about their fandom, so this year, Brach’s is giving them a new way to express their love for the iconic treat.” She added “With Ode to Candy Corn, we’ve transformed the unmistakable flavor of Brach’s Classic Candy Corn into a wearable fragrance that truly captures the sweetness, warmth, and nostalgia that makes this time of year so special.”
When Brach’s announced the first drop on September 22 through Instagram, candy corn fans quickly filled the comments with excitement. Some users wrote, “I need this” and “the perfect fall scent,” while another commented, “Please say this is real!” and “I have an alarm set for this!” One user even called it “the best day of my life.” The excitement quickly turned into a sellout, with the first drop selling out in less than a minute, according to Delish.
For the second and final drop, Brach’s announced the October 1 release with the message, “Dear Candy Corn Fans, don’t miss out!” But when fans visited the website, they were met with a large “Sold Out” notice. One user wrote “Sold out in 30 seconds? I was waiting [and] hit check out 1 second after the page loaded and they were gone while I was paying, never seen something sell out so fast in my life .”So many disappointed customers wrote too, “You must be joking? You had what 30? It sold out in less than a min” and “Is actually able to get this?”
Maybe candy corn really is more than just a Halloween candy, it can apparently be a fall fragrance, too