There’s a smoothie spot in Los Angeles taking over TikTok, and people are not holding back with the comparisons. Some are even saying it might be better than Erewhon, which, if you know anything about LA’s wellness scene, is a pretty bold claim. The shop in question is Main Squeeze, and it’s quickly becoming the place to go if you want a smoothie that’s as aesthetic as it is actually good.
A big reason for the hype comes down to one specific drink: the Go Glow smoothie. TikToker @maciijae tried it after a run and immediately got hooked. She described it as “literally so refreshing” and couldn’t stop drinking it, which already says a lot. The smoothie blends pineapple, coconut water, and First Form collagen, but what really got people’s attention was how it tastes. According to her, it gives creamy pineapple with hints of whipped cream, almost like a pina colada, but with a wellness twist. It’s the kind of drink that feels indulgent while still being marketed as something good for your skin and body, which is exactly the balance TikTok loves.
Beyond just one viral drink, Main Squeeze is also getting attention for its portions. These aren’t your average neatly poured smoothies. They’re overfilled and stacked in the best way possible. TikToker @savedyouaplace pointed out that the smoothies are not only packed with organic, healthy ingredients, but they’re also nearly half the price of Erewhon’s. In a city where smoothies can easily cost upwards of $15 to $20, that detail alone is enough to make people curious.
They tried the Green Monster smoothie, which includes banana, kale, walnuts, dates, and cacao, and described it as “genuinely so delicious” with a thick texture and perfectly balanced sweetness. That thickness is something people keep mentioning across videos; it’s not watery or disappointing. It actually feels like you’re getting something filling, not just something pretty to post.
Another TikToker, @zaritaeats, showed that the menu goes way beyond green blends and protein- heavy options. She ordered a birthday cake-flavored smoothie along with an acai bowl, adding to the idea that Main Squeeze leans into that dessert-meets-wellness vibe. The birthday cake flavor especially stands out because it feels fun and nostalgic while still fitting into the health-focused branding.
The comparisons to Erewhon are inevitable, but they’re also a little more nuanced than just saying one is “better” than the other. Erewhon has built its reputation on exclusivity, high-end ingredients, and celebrity collaborations. It’s as much about the status as it is about the smoothie itself. Main Squeeze, on the other hand, feels more approachable. You’re still getting organic ingredients and trendy add-ins like collagen, but without the same level of intimidation or price tag.
The difference is exactly why people are gravitating toward it. It feels like you’re getting the same kind of experience, something trendy, aesthetic, and wellness-focused, but in a way that’s more accessible and, honestly, more fun. You don’t have to second guess speeding your money, and you don’t feel like you’re just paying for the name.