Beach days and sandwiches go hand in hand, but there’s always one problem keeping lunch free from sand. If you’ve ever balanced a hoagie on a towel while hoping a gust of wind doesn’t ruin it, Wawa and Lands’ End have a solution.
This summer, Lands’ End is teaming up with Wawa for a limited edition collection inspired by one of the convenience chain’s most iconic menu items, the Shorti hoagie. The collaboration combines beach-ready style with a little food fandom, creating accessories designed for an “Analog Summer” focused on spending more time outdoors and less time scrolling.
Leading the collection is the Shoti Tote, a beach bag with a dedicated compartment designed to carry a Wawa Shorti hoagie safely from the store to the shore. It might sound like a niche accessory, but for anyone who considers grabbing Wawa before a beach trip part of their summer tradition, it makes perfect sense.
The three-piece collection also includes a graphic Shorti tee and a hoagie-inspired Shortie charm that adds a playful touch to any tote or backpack. Together, the pieces celebrate two brands that have become staples of East Coast summers in very different ways.
The collaboration arrives as more brands embrace nostalgic summer experiences. Rather than encouraging another viral social media trend, Lands’ End and Wawa are leaning into what they’re calling an “Analog summer.” The idea encourages people to unplug, head outside, enjoy time with friends, and appreciate simple traditions like packing a beach bag, eating lunch by the ocean, and making memories without staring at a phone screen.
To match the launch, Wawa is introducing an “Analog Summer Shorti” that customers can customize through the chain’s ordering kiosks. The suggested build features oven-roasted turkey, provolone cheese, and spicy mustard. Shredded lettuce, tomatoes, crispy onions, and a sprinkle of Old Bay seasoning. It’s a combination that feels especially fitting for a beach season, with Old Bay adding a distinctly coastal touch.
The collection will be available for pre-order beginning July 15 through Lands’ End. Orders will begin shipping on July 22.
Here’s what’s included:
- The Shorti Tote – $39.95
- The Shorti Charm – $39.95
- The Shorti Tee – $44.95
If you’re hoping to grab the tote in person, limited quantities will also be available starting July 22 at select Wawa stores in New Jersey and through Wawa’s online shop while supplies last.
For Wawa fans, this collection feels especially personal. The chain had built a devoted following across the Mid-Atlantic thanks to its customizable hoagies, coffee, and reputation as a go-to stop before road trips, beach vacations, and summer weekends. Pairing that nostalgia with Lands’ End’s classic beach aesthetic creates a collection that feels equal parts practical and playful.
The Shorti Tote may be the standout piece, but the collaboration is really about celebrating a familiar summer ritual: picking up your favorite hoagie, heading to the beach, and spending the day with friends. And if your lunch makes it to your towel without collecting half the shoreline along the way, that’s just a bonus.