If you’re the type of person who puts ranch on everything, your dream job might officially exist. Hidden Valley Ranch has announced a brand-new opportunity that will send four ranch superfans on a seven-week adventure across Europe to test how the iconic American flavor pairs with international cuisine.
What is the Hidden Valley Ranch-bassador Program?
The program, called the Ranch-bassador Program, was announced on March 10 in celebration of National Ranch Day and as part of the lead-up to America’s 250th anniversary. Hidden Valley Ranch is searching for four people to take part in the experience, but there’s one twist: applicants must apply as a duo. The brand will select two teams of two to become officials “Ranch-bassadors,” who will travel across Europe this summer documenting their food experiences and introducing ranch dressing to new audiences.
What exactly is the job?
During the trip, the selected Ranch-bassadors will act as both cultural explorers and content creators. Their mission will be to travel across multiple European countries and experiment with pairing ranch dressing with famous local dishes. Imagine dipping pizza into ranch, adding it to British fish and chips, or trying it with Mediterranean foods in Greece or Croatia. The teams will also capture real reactions from locals as they try ranch for the first time with their traditional foods, documenting moments that could range from confusion to them becoming new fans of the sauce.
The opportunity is not just about food and travel; it is also an actual paid position. The entire program lasts eight weeks, including seven weeks of international travel. Hidden Valley Ranch will cover all major expenses, including airfare, train transportation between destinations, housing, and stipends for food and activities. Participants will also receive compensation for roughly 40 hours of work per week while they create content and document their journey.
The brand has outlined two possible travel routes across Europe. One team may explore Northern Europe with stops in London, Ireland, Iceland, France, Germany, Switzerland, and Sweden. The other team could travel through Southern Europe, visiting destinations such as London, Spain, Portugal, Italy, Croatia, and Greece. Each route offers the chance to experience a variety of cultures, cuisines, and landscapes while testing the ranch with different foods.
Throughout the journey, the Ranch-bassadors will share their experiences on social media. Each team will be responsible for creating weekly content, including four short-form videos for platforms like TikTok, Instagram Reels, and YouTube Shorts, along with one longer YouTube episode highlighting their travels and food experiences. They will also capture photos and additional video content along the way to share with audiences online.
How do I apply?
Applications for the Ranch-bassador Program will open on March 31 on the current countdown site. According to Hidden Valley Ranch, the ideal candidates are outgoing, curious, and passionate about food, travel, and storytelling. Applicants should also feel comfortable appearing on camera and creating engaging content.
For anyone who already believes ranch makes everything taste better, this could be the ultimate summer opportunity, getting paid to travel across Europe while proving that ranch truly belongs to everything.