Grammy-nominated artist Jhené Aiko has officially teamed up with luxury Los Angeles wellness grocery store Erewhon to launch her own signature smoothie. Erewhon is known for turning celebrity collaborations into viral moments, and Aiko’s drink fits perfectly into that culture of high-end wellness, aesthetic branding, and social media buzz. From its calming color palette to its rich ingredients, the smoothie reflects both Aiko’s soft, holistic image and Erewhon’s reputation at the center of luxury health trends.
Her drink is called “The Westside Whimsy,” and it is designed to be more than just a smoothie. It is marketed as a wellness beverage; it blends premium ingredients with adaptogens, which are natural substances that support hydration, gut health, and stress relief. The drink’s swirling dark purple, lilac, and pink appearance has become a visual standout that draws attention across social media.
What’s in the Jhené Aiko Erewhon smoothie?
The Westside Whimsy is built around a curated list of high-end ingredients that emphasize both nutrition and sensory experience. The base of the smoothie includes MALK Organic Coconut Milk, organic coconut cream, and vegan coconut soft serve, giving it a rich and creamy texture. From there, a mix of fruits like Frutist Organic Jumbo Blueberries, organic pineapple, organic lemon juice, and organic pitaya adds natural sweetness and a tropical flavor.
What truly separates this drink from a typical smoothie is the organic blue spirulina and organic butterfly pea flower, which create the signature dark purple, lilac, and pink color shift that has become a major selling point. For wellness benefits, the smoothie includes Eidon electrolytes to support hydration and Four Sigmatic’s Protect Blend to promote digestive balance. Adaptogens such as organic ashwaganda are added for stress relief, while organic lavender water adds a little floral note. Organic honey and dates balance out the drink, bringing sweetness and fiber. Together, all these ingredients make the smoothie feel like a holistic wellness ritual in a cup. It is positioned not just as a drink but as an experience that aligns mindfulness, balance, and self-care.
How much is the Jhené Aiko Erewhon smoothie?
At Erewhon, The Westside Whimsy is priced at $21. While this price may seem high to some, it is typical for Erewhon’s celebrity signature smoothies, which usually range between $15 and $22. (Hailey Bieber’s Strawberry Glaze Skin Smoothie was priced at $21.) The cost has become a hot topic online, especially on TikTok. One user commented, “$21 is CRAZY. My mental better be clear as day ALL DAY,” under Sheafromthebay’s TikTok that went viral, gaining over 4 million views, and even received a Jhené Aiko comment openly inviting him to a concert of his choice.
What have people been saying about the Westside Whimsy smoothie?
Social media reactions to the Westside Whimsy havebeen mixed. On Reddit, one user stated that it was “surprisingly great coming from someone who doesn’t like lavender and mushrooms,” while users on TikTok have different opinions. Creator Allyyoshiyami made a TikTok titled “[deinfluencing] you from the NEW erewhon smoothie,” saying that it was “the worst erewhon smoothie ever” from the soapy aftertaste, while creator Cupicdesc made a TikTok dancing to Jhene’s song P*$$Y Fairy (OTW), which made it seem like he liked it, but in comments, he voiced that it tasted “loweky like chemicals” and that it “wasn’t that bad but wasn’t my fav.”
Whether people love it or question it, the Westside Whimsy shows how celebrity branding, luxury wellness, and viral content continue to drive conversation online.