Dubai chocolate bars might have started to take the world by storm in the later months of 2023, but their popularity hasn’t faltered once since they went viral on TikTok. Brands were quick to hop on the trend and have been putting their own twists on it ever since. The latest Dubai chocolate creation? A pistachio-chocolate spread. Brands such as Nerdy Nuts have added their own special touches to join in on the Dubai chocolate craze, creating spreads based on the viral treat.
What is Dubai chocolate?
The viral treat started off as a chocolate bar filled with pistachio, knafeh, and tahini, which creator and chocolatier Sarah Hamouda originally invented when trying to satiate her pregnancy cravings in 2022. The spreads, which take the nuttiness from the pistachios paired with the sweetness of the chocolate and turn it into something spreadable, emulate the classic “sweet but salty” flavor combination that never fails to please. While each brand that’s released a Dubai chocolate spread has its own version of it, lots of companies are adding in extra elements such as peanut butter or chocolate chips.
Why did Dubai Chocolate spread go viral?
After Hamouda posted a TikTok of her eating the chocolate bar in her car, it quickly went viral and racked up over 100 million views. The world became obsessed, and the Dubai chocolate craze was born.
Not too much later after the bar became a worldwide phenomenon, food companies started to not only distribute the Dubai chocolate bar itself but also began to craft their own creations inspired by it, and so have consumers. The viral “Dubai chocolate in a jar” has TikTok creators buying all the ingredients to make it themselves or just ordering a bottle online and making a video comparing the bottled versions of the bar itself. One creator, TikTok chef Tineke Younger, put her own spin on the spread and added strawberries and chocolate ganache to homemade pistachio cream. Another creator, Lauren B, tested the Nerdy Nuts creation and gave it rave reviews.
Nerdy Nuts, while not necessarily being the first to create a spread based on the Dubai chocolate bar, has quickly become one of the most popular. The nut butter company, specializing in peanut and almond butters, combines pistachio cream, milk chocolate peanut butter, and kataifi in their best-selling Dubai Chocolate Bar Peanut Butter Treat. Other companies, such as Sweet Story, Twisted Treatz, and Fueled by AF, are capitalizing on the jarred Dubai chocolate trend as well, selling their own version of the spread.
Where can you buy the Dubai chocolate spreads?
While the Dubai chocolate spreads haven’t hit quite the popularity level of the original chocolate bar (well, at least not so much so that you can find it at any corner grocery store), you can pick one up at your local Walmart or Target, or even order a jar directly from TikTok Shop. In addition, the Nerdy Nuts spread can be found on the company’s website.