Spoon University Logo
News

What Happens When Bella Hadid Mixes Fragrance With Matcha?

If you’ve scrolled through TikTok or Instagram this past weekend, Bella Hadid’s collaboration with Cha Cha Matcha has taken over the internet. The dreamy pink drinks and glowing reviews from the Ôrəbella x Cha Cha Matcha collab are completely unexpected, but an aesthetic partnership that blends yummy smells with yummy drinks.

Ôrəbella, Bella Hadid’s fragrance line, just dropped four limited-edition drinks replicating the scents of her perfumes in partnership with Cha Cha Matcha, a matcha shop with locations all over LA and New York City. Inspired by four of Ôrəbella’s signature scents, each drink is designed to match one of the fragrances. The drinks are a full-on sensory experience, one you can even sip. When you got your drink in those shops from August 7 through 10, the first 50 people had the chance to get Ôrəbella’s signature scent. While the partnership event has now ended, Bella Hadid’s drinks are still available exclusively at any Cha Cha Matcha store, so you can keep enjoying Bella’s signature scent in sip form anytime.

What is the Ôrəbella and Cha Cha Matcha collaboration? 

Each day of the collaboration featured a new “AURA OF THE DAY,” which is the different drink Cha Cha Matcha and Ôrəbella collaborated on.

The Rosy Glow Elixir is inspired by the WINDOW2SOUL fragrance. It’s a mix of jasmine tea, rose water, nutmeg, and a squirt of lemon. Think purple flowers, light spice, and something actually refreshingly healthy to drink. It’s created to replicate Bella Hadid’s perfume.

Then there’s the Velvet Moon Matcha, inspired by the fragrance NIGHTCAP. It’s a twist on classic matcha, spiced cardamom, soft vanilla, ginger, and maple. It’s warm, rich, and meant to replicate Ôrəbella’s seductive fragrance.

The Solar Bloom Latte is inspired by the fragrance BLOOMING FIRE. It’s a blend of earl gray, creamy coconut, and a touch of agave in a cup, which replicates the tropical, fiery scent of BLOOMING FIRE.

Finally, there’s the Salted Tide Latte, inspired by the fragrance SALTED MUSE. It’s a combo of lavender, whipped honey, crushed pink pepper, and sea salt. It’s almost like a fresh beach day in a bottle.

Each drink is a “bi-phase elixir,” meaning you have to shake the drink before you drink it.

Fans are saying, “we love our matcha girlie,” “cries in uk,” and “best brand with the best girl boss.” We don’t usually see someone in the media industry use a perfume to inspire a drink, and Hadid did it in the best way possible.

Why does this collaboration matter?

Ôrəbella’s tagline, “sip your aura, reveal your alchemy,”  kinda sums up what everyone is thinking. This is more than a drink. It’s a way to show that Bella Hadid truly appreciates her fans and the aesthetic matcha-drinking experience she wants them to enjoy. You’re not just grabbing matcha , you’re stepping into Bella Hadid’s crafted universe, and she wants everyone to experience it. Plus, it’s fun, it’s a unique way to get a fan base to enjoy a product, and it’s the kind of drop that gets people talking (and posting).

Will there be more drops?

We hope so. I didn’t get a perfume myself, I was too late. A lot of fans were commenting on TikTok that you had to get there before 12, because people were craving a beautiful and yummy drink and smell. If Ôrəbella keeps creating these creative crossovers, it might redefine what lifestyle branding is all about. Until then, we’ll be dreaming of Bella’s fragrances, and while the perfume giveaway is over, we can still enjoy sipping Hadid’s drinks at Cha Cha Matcha.

Lina Chokrane is a rising senior at Boston University, originally from New York City, pursuing a major in Public Relations with minors in Journalism and Hospitality Administration. With a passion for storytelling, Lina has built a diverse portfolio of experience across the media and communications landscape. She has interned at Glitter Magazine and contributed to several prominent public relations agencies in both Paris and New York, where she supported brand strategy, media outreach, and international client campaigns.

Currently, Lina serves as a Marketing, Events, and Content Intern at the Financial Times in New York City, where she combines her creative insight with a global perspective. Driven by a deep interest in international affairs and cultural narratives, Lina aspires to become a geopolitical correspondent, using her voice to shed light on the complex dynamics shaping our world.

In her free time, Lina enjoys working out, exploring new coffee shops, and traveling whenever she gets the chance. Most importantly, she is deeply passionate about the world of musical theatre. A lifelong lover of singing and acting, Lina finds joy and inspiration in the performing arts, which continue to shape her creativity and confidence both on and off stage.