Summer is a time for gathering around a campfire and roasting anything you can get your hands on: hot dogs, corn on the cob, and my personal favorite — marshmallows. Having a s’more (or three) around the campfire with friends or family was a quintessential part of my childhood. Now that I’m older and living in a big city, it’s been almost impossible to replicate that same feeling of community — until now.
What is the Breyers Freezerpit?
On May 30, Breyers ice cream launched an event designed to bring folks together around their shared love of sweet treats and summertime vibes. Giving a frozen twist on campfires, they took over Chicago’s Maggie Daley Park with their first-ever “Freezerpit.” Upon first glance, it looks like a giant firepit, but the sliding stone cover gives away the fact that the Freezerpit is basically a giant cooler. The coolest (pun intended) part about it??? It’s packed with dry ice underneath all of the ice cream, mimicking the comforting crackling sounds and faux smoke of a traditional campfire. Sitting around this bad boy on a wooden bench made me feel like I was back at summer camp again. Except this time I was getting to eat some delicious dessert instead of swatting away mosquitoes and coughing from smoke inhalation — an upgrade I welcomed with open arms.
What is the new Breyers Campfire Collection?
Of course, the best part was that the Freezerpits were packed with Breyers’s new Campfire Collection S’mores treats, which includes bars AND sandwiches (ice cream connoisseurs know that both are elite in their own ways). I got a taste of the S’mores bar, which is made with Hershey’s milk chocolate and sprinkled with graham cracker crumbs. After taking my first bite around the Freezerpit, I was immediately transported back to childhood days at my family’s cabin — where s’mores around the campfire were a yearly tradition. When it comes to ice cream, I’m typically more of a double scoop and waffle cone kind of girl. But I have to say, this was the perfect level of sweetness, and the subtle crunch of the graham cracker really left me wanting more.
How can I win the Breyers Freezerpit?
Although the event was a one-time experience for Illinois residents, Breyer’s is giving you a chance to win your own mini freezerpit just in time for summer. From June 2nd through June 13, you can bring the chilled campfire vibe to your backyard, kitchen, or even your living room just by entering a bit of your info on their website. Bonus: each mini freezerpit ships with a pint of Breyers S’mores ice cream and four skewer spoons. So make sure to text the group chat for a sweet treat party if you win!
Plus, don’t forget that you can shop the Breyers Campfire Collection at all major retailers nationwide. Visit their website to find a store near you.