A little too early for Easter prep? Not for water bottle brand Owala. The hydration company is dropping the perfect unique bottle for your Easter basket — especially since staying hydrated these days is a must. Owala has become the water bottle brand with quite the color palette for you to pick from. Even though the Stanley cup is a household name and Cirkul got people talking after its 2025 Super Bowl commercial, Owala’s unique colors and fun names sure do get everyone talking, especially the latest upcoming drop, “So Eggstra.” From the recent collaboration with Gilmore Girls or the Magnolia Owala collection, Owala is not stopping anytime soon.
What is the new sparkly purple Owala bottle?
Calling all my water bottle girlies — Owala is dropping a new color. This new Owala bottle has all the perfect amount of sparkle to make you shimmer. “So Eggstra” has a purple sparkle, almost foil-like base (it looks like a chocolate egg candy wrapper). The lid is light pink, fuchsia, and purple lid with a purple straw. As Owala’s website put it, this bottle is the perfect way to say, “when the dress code says ‘dress casual,’ but you don’t know how to be anything but fabulous.”
The So Eggstra drop is only available in a 24-ounce FreeSip bottle — Owala’s bottle that lets you sip through the built-in straw or tilt back to drink through the wide-mouth opening.
How can I get my hands on one?
This sparkly water bottle is scheduled to drop on Tuesday, March 4 at 12 p.m. EST. If you’re eggstra bad at setting alarms, you can sign up for Owala notifications to be the first in line for the So Eggstra Owala and future limited-edition drops.
How much does it cost?
This Eggstra good deal has each individual So Eggstra Owala priced at $35 — only about $5 more than the regular solid colored 24-ounce FreeSip bottles.
What else does Owala have?
If this bottle isn’t up your alley, don’t worry. Owala is always keeping it new with its ColorDrop system, which is a series of special colors and designs that the water bottle brand drops periodically (usually for holidays) that are available in limited quantities. Owala also has plenty of colors to pick from with its FreeSips, Tumblers, and even FreeSip Twist bottles.
In the spirit of getting some new unique water bottles, Owala is also dropping “The Ultimate Birthday Bash.” In honor of the brand turning five on March 17, Owala is dropping 10 special-edition bottles across five party themes. Buy a bottle on March 17 and you’ll automatically get a 20% discount. Make sure to sign up to exclusively add this date to your calendar and for “The Ultimate Birthday Bash” notifications.